Sr. Analyst, Retail

The Walt Disney Company (France); São Paulo; Presencial; BRL 40.000 - 80.000; Tempo integral

Resumo da oferta

An established industry player is seeking a Sr. Analyst to support strategic retail projects and promotional campaigns across Brazil. This role is vital for expanding the company's presence in both physical and digital retail channels. The ideal candidate will have a strong background in project management and trade marketing, with excellent communication skills and the ability to analyze market trends. Join a dynamic team where your insights will drive business growth and contribute to creating magical experiences for customers.

Qualificações

• 3-4 years of experience in entertainment or licensing industries.
• Advanced English proficiency and intermediate Spanish skills.
• Experience in commercial and trade marketing.

Responsabilidades

• Support the Retail Manager in executing strategic retail projects.
• Develop new retail channels and promotional campaigns.
• Prepare reports and updates on retail activities.

Conhecimentos

Project Management

Market Analysis

Negotiation Skills

Trade Marketing Management

Digital Marketing

Interpersonal Skills

Formação académica

Degree in Business Administration

Degree in Marketing

Degree in Social Communication

Ferramentas

MS Office

Descrição da oferta de emprego

BUILD SOMETHING BIGGER THAN YOURSELF

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with segments including Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s, Disney has grown into a preeminent entertainment industry leader, creating world-class stories and experiences for audiences worldwide. Operating in over 40 countries, Disney's stories, characters, and experiences reach consumers and guests everywhere, with employees and cast members working together to deliver entertainment that is both universally and locally cherished.

How you will contribute to our magical experience?

The Sr. Analyst will support the Retail Manager in developing and executing strategic retail projects and promotional campaigns across key regions in Brazil. This role is crucial in expanding Disney’s presence in physical and digital retail channels, aligning with category priorities, and providing actionable insights and updates to stakeholders to drive business growth.

Responsibilities of the Sr. Analyst, Retail include:

• Reporting to the Retail Manager overseeing regional retailers and projects.
• Developing new retail channels, regional chains, and retail campaigns to expand DCP businesses and franchise visibility.
• Creating retail projects for brick & mortar and digital channels in Brazil's North, Midwest, and Northeast regions.
• Implementing the forecasted retail calendar for the fiscal year.
• Monitoring the development of retail projects.
• Collaborating with categories to align on priorities.
• Executing promotional campaigns and retail projects.
• Maintaining controls and project plans.
• Engaging with all DCP categories, creative, and marketing teams for information exchange.
• Securing necessary approvals from the marketing team.
• Managing primary and secondary retail accounts to develop new commercial opportunities.
• Preparing reports and updates on retail activities and projects.
• Ensuring accurate dissemination of information to all stakeholders.

Qualifications we are looking for:

• 3–4 years of experience in entertainment or licensing industries, with background in product categories and retail environments such as supermarkets.
• Advanced English proficiency and intermediate Spanish skills.
• Degree in Business Administration, Marketing, or Social Communication.
• Experience in project management, communication, and publicity.
• Trade marketing management, including planning and executing in-store strategies.
• Market analysis skills, utilizing data to understand trends and consumer behavior.
• KPI management experience, monitoring sell-in, sell-out, market share, and campaign ROI.
• Negotiation and relationship management skills, with the ability to work effectively with retailers and distributors.
• Knowledge of merchandising and visual merchandising, including product display and activation at POS.
• Digital marketing experience, integrating online and offline campaigns.
• Excellent interpersonal and commercial skills.
• Proficiency in MS Office, especially PowerPoint and Excel.
• Leadership, sales, and communication abilities.
• Experience in commercial and trade marketing.

Additional Information:

At Disney, we believe it takes great people to create memorable experiences, products, and services. We are committed to equal opportunity employment, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability, or gender identity. We foster a culture of belonging and inclusiveness that empowers our staff to thrive. Everyone at Disney has the opportunity to speak up, participate, grow, and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” – Walt Disney