Social Media Manager - Remote - LATAM Only - 85158

Remote Talent LATAM; Brazil; Remote; BRL 77,000 - 92,000; Part time

Job summary

Remote Talent LATAM is seeking a Social Media Specialist to drive brand presence for a LATAM-based client in the plumbing sector. You will craft a consumer-focused strategy across Facebook, Instagram, TikTok, YouTube Shorts, Reddit, Nextdoor, and groups, collaborating with the Marketing Director on ideas and execution.

You will own content creation, copywriting, video edits, and KPI-driven reporting while coordinating with field teams to capture authentic footage for engaging posts.

Qualifications

• 2+ years managing business social media accounts with real KPIs.
• Strong grasp of consumer psychology and scroll-stopping content.
• Experience handling multiple accounts simultaneously.
• Proficiency in Facebook, Instagram, TikTok, YouTube.
• Excellent copywriting for captions that drive engagement.

Responsibilities

• Develop and execute a cross-platform content calendar aligned with marketing goals.
• Collaborate with the Marketing Director on strategy and ideas.
• Create posts, stories, reels, and short-form video content.
• Write human-sounding captions; avoid corporate tone.
• Repurpose content to maximize reach across platforms.
• Manage 15 location-specific accounts (Facebook/Instagram) and grow TikTok.
• Develop a YouTube strategy for long and short-form content.
• Engage with communities: replies, DMs, reviews, and mentions.
• Capture and coordinate visuals with field teams; edit videos.
• Produce graphics for posts and promotions; track performance.

Skills

Social media strategy

KPIs & analytics

Multi-account management

Copywriting

Platform proficiency

Video editing

Self-directed

Home services knowledge

Tools

Hootsuite

Sprout Social

Later

CapCut

Adobe Premiere Rush

Job description

About us: At Remote Talent LATAM , we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we're not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.

Our client

Our client is a full-service plumbing company with 13 locations across 4 states. They serve 250+ cities with emergency plumbing, drain cleaning, sewer repair, water heater service, and more. They started in 2017 with one location and have since grown coast to coast.

About the Role

We're looking for a Social Media Specialist who understands how consumers think, not someone who just posts. You'll be responsible for building our presence across Facebook, Instagram, TikTok, YouTube Shorts, Reddit, Nextdoor, and Facebook Groups. You'll work directly with the Marketing Director on strategy and content ideas. If you have a concept that could move the needle, bring it to the table. This is a build-the-brand, drive-real-results role, not a "schedule and publish" job.

Key Responsibilities

• Content Strategy & Creation: Develop and execute a content calendar across all platforms aligned with marketing goals and seasonal demand
• Collaborate with the Marketing Director on content ideas, strategy is always top of mind
• Create posts, stories, reels, and short-form video content that resonates with homeowners
• Write captions that sound human, not corporate
• Repurpose content across platforms to maximize reach
• Platform Management: Manage 15 location-specific accounts for the same company (Facebook and Instagram)
• Build and grow our TikTok presence
• Develop a YouTube strategy for long and short-form content
• Establish and manage presence on Reddit, Nextdoor, and Facebook Groups
• Video & Visual Content: Edit short-form video for Reels, TikTok, YouTube Shorts, and Stories
• Coordinate with field teams to capture before/after shots, testimonials, and day-in-the-life content
• Create graphics and visual assets for posts and promotions
• Community & Engagement: Respond to comments, DMs, and reviews across all platforms promptly
• Monitor brand mentions and turn positive interactions into shareable content
• Analytics & Reporting: Track performance metrics and build weekly and monthly reports
• Use data to drive content decisions and identify competitive opportunities

Requirements

• 2+ years managing business social media accounts with real KPIs
• Strong grasp of consumer psychology, you know what stops a scroll
• Experience handling multiple accounts simultaneously
• Proficiency in Facebook, Instagram, TikTok, and YouTube
• Strong copywriting skills, captions that drive engagement, not just likes
• Experience with scheduling tools such as Hootsuite, Sprout Social, or Later
• Medium video editing skills using CapCut, Adobe Premiere Rush, or similar
• Eye for visual content and basic design sense
• Self-directed, you come with ideas, not just availability
• Experience or domain knowledge in home services (plumbing, HVAC, electrical, or similar trades)

Benefits

• Working hours: 9:00 AM - 5:00 PM. PST
• Salary: $1,500 USD. Independent Contractor.
• This position is only open to candidates residing in Latin American (LATAM) countries, such as:
• Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
• Resumes must be submitted in English.
• Applications that do not meet these criteria will be automatically rejected.