Seo Specialist

Hyre; São Paulo; Presencial; BRL 90 000 - 135 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Paid time off

COLA adjustments

Career growth

Resumo da oferta

Hyre is seeking an SEO Specialist to improve site health, drive organic traffic, and maximize ROI for home service clients. You will perform comprehensive audits, conduct keyword research, and craft SEO-driven content while coordinating with developers to ensure crawlability and fast loading pages.

The role requires 2+ years of hands-on SEO experience, strong knowledge of local SEO, and proficiency with SEMrush, Ahrefs, Screaming Frog, GA4, and Google Search Console.

Qualificações

• 2+ years hands-on SEO experience in agency or in-house settings.
• Proficiency with SEMrush, Ahrefs, Screaming Frog and Google Search Console.
• Strong understanding of technical, local and on-page SEO best practices.
• Working knowledge of HTML, CSS and major CMS platforms (WordPress, Elementor, Oxygen).
• Experience analyzing data with GA4 and turning insights into actions.
• Excellent communication and time-management skills.

Responsabilidades

• Technical & On-Page SEO audits and implementation to improve site health and speed.
• Deep keyword research and competitive analysis to identify ranking opportunities.
• Develop and execute SEO-driven content strategies.
• Optimize local SEO presence across Google Business Profiles and directories.
• Monitor organic performance using GA4, Search Console and SEMrush; provide actionable insights.
• Collaborate with developers to fix crawlability, indexing and UX issues.
• Stay updated on algorithm changes and SEO trends to adapt strategies.
• Oversee SEO setup for new websites and landing pages.

Conhecimentos

Analytical thinking

Keyword research

Content strategy

Local SEO

Technical SEO

HTML/CSS

Ferramentas

SEMrush

Ahrefs

Screaming Frog

Google Search Console

WordPress

Elementor

Oxygen

Descrição da oferta de emprego

We are seeking a results-driven SEO Specialist with a proven track record to join our team. In this role, you will focus on optimizing websites, creating fresh content, generating organic traffic, and driving measurable ROI for in-house clients within the home services industry. The ideal candidate is highly analytical, actively stays up-to-date on algorithm changes, and is passionate about utilizing their creativity and technical expertise to elevate local SEO and content strategy.

Key Responsibilities

Technical & On-Page SEO: Conduct comprehensive SEO audits and implement strategies to improve overall site performance, health, and speed.

Research & Strategy: Perform deep keyword research and competitive analysis to identify high-impact ranking opportunities.

Content Creation: Utilize copywriting skills to develop and execute effective, SEO-driven content strategies.

Local SEO Mastery: Optimize and manage local SEO presence across Google Business Profiles and relevant industry directories.

Performance Tracking & Reporting: Monitor and analyze organic performance metrics utilizing Google Analytics, Search Console, and SEMrush. Contribute to monthly reporting by providing actionable insights and clear optimization suggestions.

Technical Collaboration: Work closely with web developers to resolve technical bottlenecks affecting crawlability, indexing, and user experience.

Industry Adaptability: Stay informed on major search algorithm updates and evolving SEO trends to proactively pivot strategies.

Launch Support: Oversee the foundational SEO setup and execution for the launch of new websites and landing pages.

Requirements & Qualifications

Experience: 2+ years of hands-on SEO experience in an agency or in-house environment.

SEO Tools: High proficiency with industry-standard platforms including SEMrush, Ahrefs, Screaming Frog, and Google Search Console.

Platform & Technical Knowledge: Strong, practical understanding of technical SEO, local SEO, and on-page optimization best practices. Working knowledge of HTML, CSS, and major CMS platforms (especially WordPress, Elementor, and Oxygen).

Data Analysis: Familiarity with Google Analytics 4 (GA4) and a strong ability to interpret raw data into actionable strategies.

Core Competencies: Excellent verbal and written communication skills to explain complex SEO concepts to non-technical stakeholders. Highly detail-oriented with excellent time-management skills.

Remote Infrastructure: Must have a dedicated, noise-free home office setup equipped with a reliable, high-speed internet connection and a backup power source.

Preferred Qualifications (Bonus):

Experience working specifically with home service businesses (e.g., moving, junk removal, HVAC, garage doors).

Basic web development knowledge to assist with technical implementations.

Proven background in content strategy or professional copywriting.

Active Google Analytics and Google Ads certifications.

Benefits of Working for Hyre

• Minimum 5 days off annually (paid or unpaid based on client terms).
• Annual cost-of-living adjustments at your one-year anniversary.
• Opportunities for continuous career growth.