SEO Site Manager BR New São Paulo

Sporty Group

São Paulo

Híbrido

BRL 120 000 - 180 000

Tempo integral

Há 2 dias

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Vantagens oferecidas por esta oferta de emprego

28 days paid annual leave

TotalPass

Top of the line equipment

Annual company retreats

Resumo da oferta

Sporty Group in São Paulo, Brazil seeks an SEO Site Manager to lead day-to-day execution across technical, on-page, off-page and content for Brazil and Mexico markets. You will own performance, collaborating with content, product, marketing and cross-functional teams to translate strategy into measurable organic growth.

Ideal candidates have hands-on SEO experience, data-driven mindset, and proficiency with GSC/GA4 and CMS tools. English fluency and iGaming experience are valued assets.

Qualificações

Hands-on SEO across technical, on-page, and off-page with demonstrated impact.
Strong content optimization skills and understanding of content, search intent, site structure, and UX on organic performance.
Expertise in at least one area: technical SEO or hands-on off-page SEO.
Analytical skills and a CRO mindset to link SEO activity to business outcomes.
Hands-on CMS experience and content workflow understanding.
Strong project management and ability to handle multiple priorities and deadlines.
Advanced English proficiency.
Experience in an iGaming environment is a plus.
Familiar with Google Search Console, GA4, and SEO tools like Ahrefs/Semrush/Screaming Frog.
Experience with CMS beyond WordPress and working in regulated markets.
Working knowledge of HTML.

Responsabilidades

Support the SEO strategy for priority markets with day-to-day execution across technical, on-page, off-page and content.
Identify opportunities to drive organic growth in traditional and AI-powered search based on market performance and objectives.
Manage and optimize site content through the CMS with content teams and agencies.
Drive local content optimization initiatives and measure impact on visibility, engagement, and conversion.
Support technical SEO initiatives and collaborate to implement improvements.
Contribute to off-page SEO and authority-building activities where relevant.
Apply analytics and CRO thinking to SEO performance to improve commercial impact.
Monitor brand and content visibility across AI-powered search experiences and adapt as search evolves.
Manage multiple SEO projects simultaneously ensuring high quality and on-time delivery.
Monitor and report organic performance, translating results into clear insights and prioritized actions.

Conhecimentos

Hands-on SEO

Content optimization

Analytics & CRO

CMS experience

Project management

English proficiency

iGaming experience

GSC & GA4 knowledge

Ferramentas

Google Search Console

Google Analytics 4

Screaming Frog

WordPress CMS

Excel / Sheets

BI tools (Metabase/Tableau/Power BI)

Jira

Trello

Asana

AI-powered search tools

Descrição da oferta de emprego

As we expand our focus on organic search and AI visibility across key markets, we are looking for an SEO Site Manager to support our growth, with a particular focus on Brazil and Mexico.

This is a hands-on role focused on driving day-to-day SEO execution across technical SEO, on-page, off-page, and SEO content, while identifying opportunities to strengthen our visibility across both traditional and AI-powered search.

You'll take ownership of SEO performance across your assigned markets, working closely with content, product, marketing, and other cross-functional teams to turn strategy into action and deliver measurable organic growth and business impact.

What you’ll be doing

Support the SEO strategy for assigned priority markets, taking ownership of day-to-day execution across technical SEO, on-page, off-page, and SEO content.
Identify and prioritize opportunities to drive organic growth and increase visibility across both traditional and AI-powered search, based on market performance, search trends, competitor activity, and commercial objectives.
Manage and optimize site content through the CMS, working closely with content teams and external agencies to ensure SEO requirements and market opportunities are effectively implemented.
Drive local content optimization initiatives, from identifying market-specific opportunities and developing action plans to measuring their impact on visibility, engagement, and conversion.
Support technical SEO initiatives, identifying issues and opportunities and collaborating with relevant teams to get improvements implemented.
Contribute to off-page SEO and authority-building initiatives, evaluating opportunities and supporting their execution where relevant.
Apply analytical and CRO thinking to SEO performance, using data and user behaviour insights to identify opportunities and improve the commercial impact of organic traffic.
Monitor brand and content visibility across AI-powered search experiences, identifying opportunities to strengthen presence and performance as search behaviour evolves.
Manage multiple SEO projects and initiatives simultaneously, ensuring work is delivered to a high standard and on time.
Monitor and report on organic performance, translating results into clear insights, and recommended priorities for assigned markets/projects.

What you’ll bring

Hands-on SEO knowledge across technical, on-page, and off-page SEO, with the ability to share examples of work you've delivered and the impact it generated.
Strong content optimization skills and an understanding of how content, search intent, site structure, and user experience contribute to organic performance.
Strong expertise in at least one of the following areas: technical SEO or hands-on off-page SEO.
Analytical skills and a CRO mindset, with the ability to use data to identify opportunities and connect SEO activity with business outcomes.
Hands-on experience working with content management systems.
Strong project management and execution skills, with a track record of managing multiple priorities and deadlines.
Advanced skills in English
Experience within an iGaming environment.
Hands-on experience with Google Search Console and GA4, as well as SEO tools such as Ahrefs, Semrush, and Screaming Frog.
Working experience with Jira, Trello or Asana.

Tech Stack / Role-Specific Tools