SEO Site Manager BR

sportygroup

São Paulo

On-site

BRL 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

28 days paid annual leave

Referral bonuses & flash bonuses

TotalPass

Transportation allowance

Clude Saúde - Preventive care support

Top of the line equipment

Annual company retreats

Job summary

sportygroup is seeking an SEO Site Manager to drive day-to-day SEO execution across technical, on-page, off-page, and content, with a focus on Brazil and Mexico. You’ll own SEO performance across markets, collaborating with content, product, and marketing teams to deliver measurable organic growth.

You will manage content CMS updates, optimize local content, and support technical SEO initiatives while exploring AI-powered search visibility and new opportunities.

Qualifications

Hands-on SEO across technical, on-page, and off-page areas with proven impact.
Strong content optimization and understanding of how content, intent, structure and UX drive growth.
Expertise in at least one: technical SEO or off-page SEO.
Analytical, CRO-minded, data-driven with business impact.
CMS experience with content teams and external agencies.
Solid project management and ability to juggle multiple priorities and deadlines.
Advanced English skills.
Experience in iGaming environments.
Proficient with GSC, GA4 and tools like Ahrefs, Semrush, Screaming Frog.
Experience using Jira, Trello or Asana.

Responsibilities

Support SEO strategy for priority markets and own day-to-day execution.
Identify opportunities to drive organic growth in traditional and AI-powered search.
Manage and optimize site content via CMS with content teams and agencies.
Lead local content optimization from opportunity to measurement of impact.
Support technical SEO issues and collaborate to implement improvements.
Contribute to off-page SEO and authority-building initiatives.
Apply CRO thinking to SEO performance and insights.
Monitor AI-powered search visibility and adapt to evolving behavior.
Manage multiple SEO projects with high-quality, timely delivery.
Monitor organic performance and translate results into prioritized actions.

Skills

Hands-on SEO

Content optimization

Analytical skills

CRO mindset

Project management

English proficiency

iGaming exposure

Tools

Google Search Console

GA4

Ahrefs

SEMrush

Screaming Frog

WordPress

Excel/Sheets

Metabase/Tableau/Power BI

JIRA/Trello/Asana

Job description

About the role

As we expand our focus on organic search and AI visibility across key markets, we are looking for an SEO Site Manager to support our growth, with a particular focus on Brazil and Mexico.

This is a hands-on role focused on driving day-to-day SEO execution across technical SEO, on-page, off-page, and SEO content, while identifying opportunities to strengthen our visibility across both traditional and AI-powered search.

You’ll take ownership of SEO performance across your assigned markets, working closely with content, product, marketing, and other cross-functional teams to turn strategy into action and deliver measurable organic growth and business impact.

What you’ll be doing

Support the SEO strategy for assigned priority markets, taking ownership of day-to-day execution across technical SEO, on-page, off-page, and SEO content.
Identify and prioritize opportunities to drive organic growth and increase visibility across both traditional and AI-powered search, based on market performance, search trends, competitor activity, and commercial objectives.
Manage and optimize site content through the CMS, working closely with content teams and external agencies to ensure SEO requirements and market opportunities are effectively implemented.
Drive local content optimization initiatives, from identifying market-specific opportunities and developing action plans to measuring their impact on visibility, engagement, and conversion.
Support technical SEO initiatives, identifying issues and opportunities and collaborating with relevant teams to get improvements implemented.
Contribute to off-page SEO and authority-building initiatives, evaluating opportunities and supporting their execution where relevant.
Apply analytical and CRO thinking to SEO performance, using data and user behaviour insights to identify opportunities and improve the commercial impact of organic traffic.
Monitor brand and content visibility across AI-powered search experiences, identifying opportunities to strengthen presence and performance as search behaviour evolves.
Manage multiple SEO projects and initiatives simultaneously, ensuring work is delivered to a high standard and on time.
Monitor and report on organic performance, translating results into clear insights, and recommended priorities for assigned markets/projects.

What you’ll bring

Hands-on SEO knowledge across technical, on-page, and off-page SEO, with the ability to share examples of work you’ve delivered and the impact it generated.
Strong content optimization skills and an understanding of how content, search intent, site structure, and user experience contribute to organic performance.
Strong expertise in at least one of the following areas: technical SEO or hands-on off-page SEO.
Analytical skills and a CRO mindset, with the ability to use data to identify opportunities and connect SEO activity with business outcomes.
Hands-on experience working with content management systems.
Strong project management and execution skills, with a track record of managing multiple priorities and deadlines.
Advanced skills in English
Experience within an iGaming environment.
Hands-on experience with Google Search Console and GA4, as well as SEO tools such as Ahrefs, Semrush, and Screaming Frog.
Working experience with Jira, Trello or Asana.

Tech Stack / Role-Specific Tools