Senior Solutions Consultant, Personalization

Mastercard; São Paulo; On-site; BRL 180,000 - 300,000; Full time

Job summary

Mastercard is seeking a Senior Solutions Consultant, Personalization, to partner with Tier 0–1 customers and design data-driven personalization programs that drive uplift. You will shape multi-quarter roadmaps, translate insights into innovative concepts, and own campaign performance across your portfolio with cross-functional execution.

This role requires advanced personalization expertise, executive-level communication, and the ability to lead complex customer initiatives from end to end.

Qualifications

• Experience in consulting, strategy, digital marketing, or customer success roles in SaaS/agency settings.
• Proven track record delivering complex, measurable marketing programs using data insights.
• Strong grasp of personalization, segmentation, and performance marketing concepts.
• Exceptional communication and presentation skills with executives.
• Ability to work cross-functionally in a fast-paced matrixed environment.
• Strategic thinker who translates technical performance into business outcomes.
• Experience with analytics tools (GA/Adobe Analytics) is a plus.
• Business fluency in Portuguese, English and Spanish.

Responsibilities

• Design and deliver data-driven personalization programs across campaigns.
• Shape multi-quarter campaign roadmaps and translate insights into concepts.
• Own campaign performance across your portfolio and report impact.
• Lead cross-functional teams to execute a cohesive personalization vision.
• Develop executive-level narratives tying performance to business outcomes.
• Build value frameworks and ROI surface for use cases and campaigns.
• Lead quarterly roadmap planning and renewal strategies with measurable impact.
• Own value scorecards and contribute to case studies and reports.
• Partner with CS and Sales to shape renewals and upsell opportunities.
• Support commercial discussions with roadmaps, benchmarks, and use cases.
• Act as a go-to expert in domains like AI, analytics, or retail strategy.
• Provide guidance and thought leadership to advance customer success and innovation.
• Drive alignment with Sales, CS, and IT/PM teams on priorities and timelines.
• Define standards for personalization innovations and accountable delivery.
• Collaborate with delivery leads to improve efficiency across pods.
• Mentor Consultants and Associates on planning and customer communication.
• Contribute to training materials and reusable playbooks.

Skills

Personalization

A/B testing

Analytics

Executive communication

Cross-functional leadership

Tools

Google Analytics

Adobe Analytics

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Solutions Consultant, Personalization

About the Role

As a Senior Solutions Consultant, you will act as a strategic partner to Tier 0–1 customers, designing and delivering data-driven personalization programs that drive measurable uplift. You will shape multi-quarter campaign roadmaps, translate insights into innovative concepts, and own campaign performance across your portfolio, working cross-functionally to execute a cohesive personalization vision. This role requires advanced personalization expertise and the ability to lead complex customer initiatives from end to end.

Key Responsibilities

• Advanced Personalization Strategy & Innovation
• Design and oversee complex, insight-driven personalization roadmaps that span multiple channels, targeting strategies, and KPIs.
• Own the health of the campaign portfolio across accounts, proactively managing risk, pacing, and value creation.
• Develop executive-level narratives that tie campaign performance to strategic business outcomes.
• Value Planning & Measurement
• Build and maintain account-level and vertical-level value frameworks, surfacing the ROI of use cases and campaigns.
• Lead quarterly roadmap planning cycles, define campaign sequencing models, and contribute to renewal strategies through measurable impact narratives.
• Own and evolve value scorecards across your book of business and support internal enablement with case studies and impact reporting.
• Commercial Strategy & Renewals
• Partner with Customer Success and Sales to shape renewal conversations and identify upsell opportunities.
• Support commercial discussions with strategic roadmap data, performance benchmarks, and use case expansion strategies.
• Subject Matter Expertise
• Act as a go-to expert in a defined domain (e.g., AI, financial institutions, retail strategy, analytics, segmentation).
• Provide guidance and thought leadership internally and externally to advance customer success and innovation.
• Cross-Functional Influence & Stakeholder Management
• Act as a senior point of contact for customer executives and cross-functional internal teams (Sales, CS, ITPM, TAM).
• Drive alignment on prioritization, campaign planning, and delivery timelines through structured collaboration frameworks.
• Operational Excellence & Escalation Ownership
• Define standards for personalization innovation, roadmap deliverables, and solutions commercial success
• Partner with internal delivery leads to streamline operational workflows and improve efficiency across pods
• Mentorship & Team Enablement
• Coach Consultants and Associates on personalization, planning and customer communication
• Contribute to training materials, onboarding resources, and reusable playbooks to raise team-wide delivery quality

What We're Looking For

• Experience in consulting, strategy, digital marketing, or customer success roles, ideally in a SaaS or agency environment.
• Proven experience delivering complex, measurable marketing programs using data insights and analytics.
• Strong grasp of personalization, A/B testing, segmentation, and performance marketing concepts.
• Exceptional communication and presentation skills, with experience engaging executive-level stakeholders.
• Comfort working cross-functionally in a fast-paced, matrixed environment.
• Strategic thinker who can translate technical performance into business outcomes.
• Experience with tools like Google Analytics, Adobe Analytics, or similar analytics tools is a plus.
• Must be business fluent in Portuguese, English and Spanish

Corporate Security Responsibility

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.