Senior Solutions Consultant, Personalization

Mastercard Inc.; São Paulo; Presencial; BRL 240 000 - 360 000; Tempo integral

Resumo da oferta

Mastercard Inc. is seeking a Senior Solutions Consultant specializing in personalization. You will partner with Tier 0-1 customers to design data-driven programs, shape multi-quarter roadmaps, and own campaign performance across your portfolio.

You will lead complex initiatives, translating insights into concepts, running cross-functional programs, and driving measurable uplift through advanced personalization expertise.

Qualificações

• Experience in consulting, strategy, digital marketing, or customer success roles.
• Strong grasp of personalization, A/B testing, segmentation, and performance marketing concepts.
• Exceptional communication and presentation skills, with experience engaging executive-level stakeholders.
• Comfort working cross-functionally in a fast-paced, matrixed environment.

Responsabilidades

• Advanced Personalization Strategy & Innovation: design roadmaps spanning channels and KPIs; manage portfolio health.
• Value Planning & Measurement: build account-level value frameworks and scorecards; lead roadmap cycles.
• Commercial Strategy & Renewals: support renewal conversations with roadmap data and benchmarks.
• Subject Matter Expertise: be the go-to expert in a defined domain (e.g., AI, analytics).
• Cross-Functional Influence: align with Sales, CS, and delivery teams; guide prioritization.
• Operational Excellence & Escalation: define standards and improve delivery efficiency.
• Mentorship & Team Enablement: coach consultants on personalization and client communication.

Conhecimentos

Personalization

AB testing

Segmentation

Performance marketing

Executive communication

Ferramentas

Google Analytics

Adobe Analytics

Descrição da oferta de emprego

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary Senior Solutions Consultant, Personalization

About the Role

As a Senior Solutions Consultant, you will act as a strategic partner to Tier 0-1 customers, designing and delivering data-driven personalization programs that drive measurable uplift. You will shape multi-quarter campaign roadmaps, translate insights into innovative concepts, and own campaign performance across your portfolio, working cross-functionally to execute a cohesive personalization vision. This role requires advanced personalization expertise and the ability to lead complex customer initiatives from end to end.

Key Responsibilities

• Advanced Personalization Strategy & Innovation Design and oversee complex, insight-driven personalization roadmaps that span multiple channels, targeting strategies, and KPIs. Own the health of the campaign portfolio across accounts, proactively managing risk, pacing, and value creation. Develop executive-level narratives that tie campaign performance to strategic business outcomes.
• Value Planning & Measurement Build and maintain account-level and vertical-level value frameworks, surfacing the ROI of use cases and campaigns. Lead quarterly roadmap planning cycles, define campaign sequencing models, and contribute to renewal strategies through measurable impact narratives. Own and evolve value scorecards across your book of business and support internal enablement with case studies and impact reporting.
• Commercial Strategy & Renewals Partner with Customer Success and Sales to shape renewal conversations and identify upsell opportunities. Support commercial discussions with strategic roadmap data, performance benchmarks, and use case expansion strategies.
• Subject Matter Expertise Act as a go-to expert in a defined domain (e.g., AI, financial institutions, retail strategy, analytics, segmentation). Provide guidance and thought leadership internally and externally to advance customer success and innovation.
• Cross-Functional Influence & Stakeholder Management Act as a senior point of contact for customer executives and cross-functional internal teams (Sales, CS, ITPM, TAM). Drive alignment on prioritization, campaign planning, and delivery timelines through structured collaboration frameworks.
• Operational Excellence & Escalation Ownership Define standards for personalization innovation, roadmap deliverables, and solutions commercial success. Partner with internal delivery leads to streamline operational workflows and improve efficiency across pods.
• Mentorship & Team Enablement Coach Consultants and Associates on personalization, planning and customer communication. Contribute to training materials, onboarding resources, and reusable playbooks to raise team-wide delivery quality.

What We're Looking For

Experience in consulting, strategy, digital marketing, or customer success roles, ideally in a SaaS or agency environment. Proven experience delivering complex, measurable marketing programs using data insights and analytics. Strong grasp of personalization, A/B testing, segmentation, and performance marketing concepts. Exceptional communication and presentation skills, with experience engaging executive-level stakeholders. Comfort working cross-functionally in a fast-paced, matrixed environment. Strategic thinker who can translate technical performance into business outcomes. Experience with tools like Google Analytics, Adobe Analytics, or similar analytics tools is a plus. Must be business fluent in Portuguese, English and Spanish.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them along. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Governments need greater efficiencies; we help create them. Small businesses are virtual; we give them access to a world of buyers. Retailers want to fight fraud; we provide the tools.