Senior E-Commerce Specialist

Lenovo; São Paulo; Híbrido; BRL 180 000 - 280 000; Tempo integral

Resumo da oferta

Lenovo Brazil ISG seeks a leader to own the end-to-end digital business performance on Lenovo.com Brazil, translating commercial priorities into digital strategies that drive revenue, pipeline and conversion.

You will develop and execute the digital go-to-market strategy with Sales and Product teams, define portfolio priorities, pricing, promotions, product launches and commercial plans while leading digital merchandising and customer journey optimization to improve discoverability and

Qualificações

• Experience in Digital Commerce, eCommerce or Digital Marketing with business ownership.
• Strong understanding of digital business performance, GTM strategies, digital merchandising, CRO, UX and demand generation.
• Strong analytical, communication and stakeholder management skills; able to influence cross-functional teams.
• Advanced English proficiency to communicate in global discussions.

Responsabilidades

• Own end-to-end digital business performance of ISG on Lenovo.com Brazil, translating priorities into digital strategies that drive revenue, pipeline and conversion.
• Develop and execute the digital go-to-market strategy with Sales and Product teams, defining priorities, pricing, promotions, launches and plans.
• Lead digital merchandising and customer journey strategies using data to optimize product positioning, UX and conversion.
• Drive demand generation across digital channels with Marketing teams and agencies to optimize performance.
• Lead cross-functional alignment across Sales, Marketing, Pricing, Supply Chain, IT and Global Digital Commerce teams, representing Brazil ISG in global forums.

Conhecimentos

Digital strategy

Go-to-market

Digital merchandising

UX

CRO

Formação académica

Bachelor's degree in Business Administration, Marketing, Engineering, Technology, Communications, or a related field

Ferramentas

Adobe Analytics

Descrição da oferta de emprego

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

Job Responsibilities

Own the end-to-end digital business performance of the Infrastructure Solutions Group (ISG) category on Lenovo.com Brazil, translating commercial priorities into digital strategies that drive revenue, pipeline generation and conversion.

Develop and execute the digital go-to-market strategy in partnership with Sales and Product teams, defining portfolio priorities, pricing, promotions, product launches and commercial plans.

Lead digital merchandising and customer journey strategies, leveraging data and customer behavior insights to optimize product positioning, discoverability, User Experience (UX) and conversion.

Drive demand generation across digital channels, partnering with Marketing teams and agencies to develop campaigns, manage media investments and continuously optimize performance.

Lead cross-functional alignment across Sales, Marketing, Pricing, Supply Chain, Information Technology and Global Digital Commerce teams, representing Brazil ISG in global forums and strategic discussions.

Must Have

Bachelor's degree in Business Administration, Marketing, Engineering, Technology, Communications, or a related field.

Consolidated experience in Digital Commerce, eCommerce or Digital Marketing, with strong business ownership and results orientation.

Strong understanding of digital business performance, go-to-market strategies, digital merchandising, Customer Journey, Conversion Rate Optimization (CRO), User Experience (UX) and demand generation.

Strong analytical, communication and stakeholder management skills, with the ability to influence cross-functional teams and operate proactively and autonomously.

Advanced English proficiency, with the ability to communicate effectively and represent the local business in global discussions.

Nice to Have

Experience with Adobe Analytics or similar digital analytics platforms.

Experience with digital marketing channels such as Search Engine Marketing (SEM), Paid Social, Display, Programmatic, Email Marketing or Affiliate Marketing.

Experience managing agencies, media investments and performance optimization.

Experience with portfolio management, pricing, promotional strategies or digital go-to-market initiatives.

Knowledge of the Business-to-Business (B2B) technology market, particularly servers, storage, infrastructure solutions or enterprise technology.

#LI-Hybrid

We believe in treating each other with respect and dignity. We judge all applicants and employees by their qualifications, demonstrated skills and achievements without regard to race, color, religion, gender, gender identity or expression, national origin, ethnicity, sexual orientation, sex, age, disability, veteran status, marital status or any other characteristic protected by local law. When necessary, Lenovo will provide reasonable accommodations for employees with disabilities or those with special religious requirements. All employees help to create a positive work environment by adhering to these standards.

If you require an accommodation to complete this application, please [e-mail]