Senior CRM & Data Analyst

OMODA & JAECOO Brasil; São Paulo; On-site; BRL 120,000 - 180,000; Full time

Job summary

Omoda & Jaecoo Brasil, part of the Chery Group, is seeking a skilled CRM leader to own lifecycle programs and drive lead nurturing, conversion and customer value.

You will design multi-channel journeys (email, WhatsApp, SMS) and collaborate with dealer and sales teams while ensuring LGPD compliance and data quality.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• Excellent written and verbal English communication.
• 5-8+ years in CRM, marketing automation or data marketing.
• Experience with Salesforce, HubSpot, Adobe, or RD Station.

Responsibilities

• Define lifecycle strategy for leads, prospects and owners.
• Design email, WhatsApp and SMS journeys and lead-nurturing programs.
• Partner with Dealer/Sales teams on lead distribution, follow-up and conversion.
• Build segmentation, retention and repurchase analytics.
• Govern data quality, consent and LGPD compliance with LGPD.

Skills

CRM

Lead nurturing

Email marketing

Data analytics

Privacy by design

English communication

Education

Bachelor’s degree in Marketing/Communications

Tools

Salesforce

HubSpot

Adobe

RD Station

Job description

Chery is a leading Chinese automotive company with a diverse portfolio that includes the R&D, production, and sales of passenger cars, commercial vehicles, mini cars, specialty vehicles, and powertrain systems. With over 8.75 million vehicles sold globally, Chery serves customers in more than 80 countries and regions worldwide.

Omoda & Jaecoo is an innovative new brand under the Chery Group, operating independently from other Chery brands. It focuses on cutting-edge design and technology in the production and sales of passenger vehicles.

Summary Position

Own CRM strategy and lifecycle programs that improve lead nurturing, conversion, retention and customer value.

Key Responsibilities

• Define lifecycle strategy for leads, prospects and owners.
• Design email, WhatsApp and SMS journeys and lead-nurturing programs.
• Partner with Dealer/Sales teams on lead distribution, follow-up and conversion.
• Build segmentation, retention and repurchase analytics.
• Govern data quality, consent and campaign compliance with LGPD.

Requirements

• Bachelor’s degree in Marketing, Communications or a related field (or equivalent pratical experience).
• Exceptional written and verbal communication skills in English
• 5-8+ years in CRM, marketing automation or data marketing.
• Experience with Salesforce, HubSpot, Adobe, RD Station or equivalent.
• Strong analytical and privacy-by-design mindset.