Senior CRM & Data Analyst

OMODA & JAECOO Brasil; São Paulo; Presencial; BRL 120 000 - 240 000; Tempo integral

Resumo da oferta

Omoda & Jaecoo Brasil is seeking a CRM leader to own CRM strategy and lifecycle programs that enhance lead nurturing, conversion, retention and customer value.

You will design journeys across email, WhatsApp and SMS, collaborate with dealer and sales teams on lead distribution, and build analytics for segmentation and repurchase behaviors. A privacy-by-design mindset and English communication skills are essential.

Qualificações

• Bachelor’s degree in Marketing or related field.
• 5-8+ years in CRM, marketing automation or data marketing.
• Experience with marketing automation tools and privacy-by-design mindset.

Responsabilidades

• Define lifecycle strategy for leads, prospects and owners.
• Design email, WhatsApp and SMS journeys and lead-nurturing programs.
• Partner with Dealer/Sales teams on lead distribution, follow-up and conversion.
• Build segmentation, retention and repurchase analytics.
• Govern data quality, consent and campaign compliance with LGPD.

Conhecimentos

CRM strategy

Lifecycle programs

Lead nurturing

Analytics

Data marketing

Privacy-by-design

English proficiency

Formação académica

Bachelor’s degree in Marketing, Communications or related field

Ferramentas

Salesforce

HubSpot

Adobe Marketing Cloud

RD Station

Descrição da oferta de emprego

Chery is a leading Chinese automotive company with a diverse portfolio that includes the R&D, production, and sales of passenger cars, commercial vehicles, mini cars, specialty vehicles, and powertrain systems. With over 8.75 million vehicles sold globally, Chery serves customers in more than 80 countries and regions worldwide.

Omoda & Jaecoo is an innovative new brand under the Chery Group, operating independently from other Chery brands. It focuses on cutting-edge design and technology in the production and sales of passenger vehicles.

Summary Position

Own CRM strategy and lifecycle programs that improve lead nurturing, conversion, retention and customer value.

Key Responsibilities

• Define lifecycle strategy for leads, prospects and owners.
• Design email, WhatsApp and SMS journeys and lead-nurturing programs.
• Partner with Dealer/Sales teams on lead distribution, follow-up and conversion.
• Build segmentation, retention and repurchase analytics.
• Govern data quality, consent and campaign compliance with LGPD.

Requirements

• Bachelor’s degree in Marketing, Communications or a related field (or equivalent pratical experience).
• Exceptional written and verbal communication skills in English
• 5-8+ years in CRM, marketing automation or data marketing.
• Experience with Salesforce, HubSpot, Adobe, RD Station or equivalent.
• Strong analytical and privacy-by-design mindset.

Location and work-mode: