Senior Business Analyst — Digital Marketing

Jobgether; Brazil; On-site; BRL 180,000 - 300,000; Full time

Benefits offered by this job

Health insurance

Meal allowances

Childcare support

Paternity leave

Job summary

Jobgether, listing on behalf of a partner, seeks a Senior Business Analyst — Digital Marketing in Brazil to shape the North American RTM digital ecosystem, connecting marketing portals, CMS websites, CRM, and analytics.

You will translate marketing objectives into technical requirements, challenge assumptions with data, and drive acquisition, activation, and retention through OKRs and cross-functional collaboration with Brazil, US, Switzerland, and India.

Qualifications

• 6+ years IT business analysis experience in digital marketing environments.
• Strong understanding of digital marketing metrics and customer funnels.
• Experience defining objectives and measuring outcomes via OKRs in marketing contexts.
• Hands-on experience with GA4 and at least one of SFMC, SFDC, or web CMS platforms.
• Background in software development and translating business requirements into engineering work.
• Solid Agile delivery experience with backlog refinement and sprint planning.
• Fluent English, written and spoken, with confident stakeholder communication.
• Excellent documentation and ability to structure business rules and data mappings.

Responsibilities

• Support the North American RTM digital ecosystem including marketing portals, CMS websites, CRM platforms, and analytics.
• Translate marketing objectives into clear technical requirements and actionable solutions.
• Bring a digital marketing perspective to product discussions and propose data-driven opportunities to improve acquisition, activation, and retention.
• Define objectives, establish measurable outcomes, and track progress via OKRs or similar frameworks.
• Collaborate across marketing and technology platforms (GA4, SFMC, SFDC, CMS) and ensure feasibility of solutions.
• Analyze marketing performance metrics and use insights to inform recommendations and product decisions.
• Gather, structure, and document requirements through user stories, data mappings, and process flows.
• Facilitate Agile activities: backlog refinement, sprint planning, daily standups, retrospectives.
• Work with senior stakeholders to align business needs and present concrete recommendations.
• Ensure cross-functional understanding of requirements and successful delivery with engineering teams.
• Contribute to integration testing and QA as needed.

Skills

Digital marketing

OKRs

GA4

CMS

CRM integration

Agile delivery

Stakeholder management

Data analysis

Documentation

Tools

GA4

SFMC

SFDC

CMS

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Business Analyst — Digital Marketing based in Brazil.

We are seeking an experienced Senior Business Analyst with a strong digital marketing background to support a global client in the agribusiness sector. You will contribute to the North American Seeds Routes to Market (RTM) digital ecosystem, connecting marketing portals, CMS-powered websites, CRM platforms, and analytics solutions. This role combines business analysis, marketing strategy, and technical execution, helping translate business objectives into effective digital solutions. Beyond documenting requirements, you will challenge assumptions, use data to identify opportunities, and recommend initiatives that improve acquisition, activation, and retention. Working with stakeholders across Brazil, the United States, Switzerland, and India, you will operate in a collaborative, multicultural environment. Your contribution will help align marketing priorities, technology delivery, and measurable business outcomes.

Accountabilities

• Support the North American Seeds Routes to Market (RTM) digital ecosystem, encompassing marketing portals, CMS-powered websites, CRM platforms, and analytics solutions serving distributors, farmers, and business partners.

• Act as a strategic connection between business stakeholders and engineering teams, translating marketing objectives into clear technical requirements and actionable solutions.

• Bring a digital marketing perspective to product and business discussions, challenging assumptions with data and proposing opportunities to improve acquisition, activation, and retention.

• Define business objectives, establish measurable outcomes, and track progress through OKRs or comparable goal-setting frameworks.

• Work across digital marketing and technology platforms, including:

  • Google Analytics 4 (GA4).

  • Salesforce Marketing Cloud (SFMC).

  • Salesforce CRM (SFDC).

  • Web content management systems (CMS).

• Analyze marketing performance metrics and use insights to inform recommendations, priorities, and product decisions.

• Gather, structure, and document business and technical requirements through user stories, data mappings, process flows, and business rules.

• Facilitate Agile delivery activities, including backlog refinement, sprint planning, daily standups, and retrospectives.

• Collaborate with senior stakeholders, absorb different perspectives, structure business needs, and present concrete recommendations that support alignment and decision-making.

• Work closely with cross-functional teams to ensure requirements are understood, solutions are feasible, and delivery remains aligned with business goals.

• Contribute to integration testing and quality assurance activities where required.

Requirements

• At least 6 years of experience in IT business analysis, with substantial hands‑on experience in digital marketing environments.

• Strong understanding of digital marketing strategies and customer funnels, particularly acquisition, activation, and retention.

• Ability to interpret marketing metrics, identify performance opportunities, and recommend initiatives rather than focusing solely on requirements documentation.

• Experience defining objectives and measuring outcomes through OKRs or similar goal‑setting frameworks in digital marketing contexts.

• Hands‑on experience with Google Analytics 4 and at least one of the following: Salesforce Marketing Cloud (SFMC), Salesforce CRM (SFDC), or web CMS platforms.

• Background in software development, with an understanding of how business requirements are translated into code and delivered by engineering teams.

• Strong Agile delivery experience, including backlog refinement, sprint planning, standups, and retrospectives.

• Ability to produce clear, structured, and actionable documentation, including user stories, data mappings, process flows, and business rules.

• Fluent English, both written and spoken, with the ability to communicate confidently in English during daily stakeholder interactions.

• Strong interpersonal and communication skills, particularly when working with senior stakeholders and navigating differing opinions.

• Ability to listen carefully, organize complex information, develop practical proposals, and build alignment without creating unnecessary conflict.

Nice to Have

• Technical knowledge of Drupal, cloud platforms, Salesforce Marketing Cloud, or ETF integrations.

• Experience with North American digital marketing strategies or Routes to Market (RTM) operating models.

• Background in agribusiness, consumer packaged goods (CPG), or agricultural technology.

• Familiarity with cross‑functional integration testing and quality assurance processes.

• Experience using analytics and performance data to guide product and business decisions.

• Exposure to Continuous Integration and Continuous Delivery (CI/CD) environments.

Benefits

• Health and dental insurance.

• Meal and food allowances.

• Childcare assistance.

• Extended paternity leave.

• Access to gym, fitness, and wellness partnerships through Wellhub (Gympass) and TotalPass.

• Profit Sharing and Results Participation (PLR).

• Life insurance.

• Continuous learning opportunities through a dedicated professional development platform.

• Access to a discount club.

• Free online resources supporting physical, mental, and overall well‑being.

• Pregnancy and responsible parenting courses.

• Partnerships with online learning platforms.

• Access to a language-learning platform.

• Additional employee benefits and well‑being initiatives.

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We appreciate your interest and wish you the best!