Senior Business Analyst — Digital Marketing (Brazil)

Ciandt; Brasil; À distance; BRL 120 000 - 240 000; Plein temps

Avantages offerts par ce poste

Health and dental insurance

Meal and food allowance

Childcare assistance

Extended paternity leave

Wellhub/Gympass TotalPass partnership

Profit Sharing and Results Participa…

Life insurance

CI&T University (learning platform)

Discount club

Online wellbeing platform

Résumé du poste

CI&T busca um Senior Business Analyst com sólida experiência em marketing digital para atuar com clientes globais no setor de agronegócios. Você ligará visão de negócio a execução de engenharia, trabalhando com portais de marketing, CMS, CRM e análises.

O papel envolve colaborar com equipes multifuncionais, traduzir requisitos em especificações acionáveis, definir OKRs e conduzir melhorias de aquisição, ativação e retenção com foco em resultados de negócio.

Qualifications

• 6+ anos em análise de negócios de TI, com atuação em ambientes de marketing digital.
• Forte background em marketing digital: funis, métricas de marketing e propostas de melhoria.
• Definição de objetivos e acompanhamento de resultados via OKRs ou framework similar.
• Experiência prática com Google Analytics 4 e pelo menos um de SFMC, SFDC ou Web CMS.
• Histórico em desenvolvimento de software e escrita de requisitos.
• Competência em metodologias ágeis: backlog, sprints, standups e retrospectivas.
• Inglês fluente para interações com stakeholders.
• Habilidade de documentação clara e acionável (user stories, mapeamento de dados).

Responsabilités

• Analisar requisitos de negócios para projetos de marketing digital e plataformas CRM.
• Traduzir visão de negócios em especificações técnicas com foco em ROI.
• Trabalhar com equipes globais (EUA, Suíça, Índia, Brasil) para alinhamento de objetivos.
• Definir OKRs e medir progresso com métricas de marketing e UX.
• Contribuir com visão de marketing na engenharia e decisões de produto.

Connaissances

Análise de negócios de TI

Marketing digital

OKRs

Englês fluente

Metodologias ágeis

Documentação clara

Stakeholders seniores

Outils

Google Analytics 4

SFMC

SFDC

Web CMS

Description du poste

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Senior Business Analyst — Digital Marketing (Brazil)

Brazil

At CI&T, we help large enterprises transform the potential of AI into real business impact with AI Deployment, AI-native execution, and tech-integrated business solutions.

With 30 years of experience in technological transformation, we accelerate innovation with expertise in Agentic SDLC, Application modernization, Data & AI, Martech and Business strategy.

We are 8,000 CI&Ters across more than 25 countries, collaborating to build solutions with real impact. AI is already part of how we work, evolve, and innovate every day.

Senior Business Analyst — Digital Marketing

We’re looking for a Senior Business Analyst with a strong digital marketing background to work with one of our global clients in the agribusiness sector — an international client that will enable working within a multicultural team with countries such as the US, Switzerland, India, and Brazil. If you have experience in software development, are fluent in the language of marketing, speak English with ease, and have found your calling in connecting business strategy to engineering execution, this position is made for you.

Your Mission

You’ll be embedded in the North American Seeds Routes to Market (RTM) digital ecosystem — a network of marketing portals, CMS-powered websites, CRM platforms, and analytics solutions that connect the brand with distributors, farmers, and partners across North America.

Your job goes beyond translating business vision into technical requirements: you’ll bring your own marketing perspective to the table, challenge assumptions with data, propose ideas around acquisition, activation, and retention, and define success through clear objectives and OKRs. The best outcome here is a client who feels they gained a strategic partner — not just someone who takes notes.

Day-to-day, you’ll work across Google Analytics 4, Salesforce Marketing Cloud (SFMC), Salesforce CRM (SFDC), and web CMS platforms.

Must Have

• 6+ years in IT business analysis, with strong hands-on experience in digital marketing environments


• Solid digital marketing background: you understand funnels (acquisition, activation, retention), know how to read and act on marketing metrics, and are comfortable proposing ideas — not just documenting them


• Experience defining objectives and tracking results through OKRs or similar goal-setting frameworks in digital marketing contexts


• Hands-on experience with Google Analytics 4 and at least one of the following: SFMC, SFDC, web CMS


• Background in software development — you understand what it takes to turn requirements into code, and you use that to write better specs


• Solid agile skills: backlog grooming, sprint planning, standups, retrospectives


• Ability to produce clear, actionable documentation: user stories, data mapping, process flows, business rules


• Fluent English — written and spoken. All stakeholder interactions are in English, daily


• High soft skills: this role involves navigating senior, opinionated stakeholders. You know how to absorb, structure, and return with concrete proposals — not conflict

Nice to Have

• Technical knowledge in Drupal, cloud platforms, Salesforce Marketing Cloud (SFMC), or ETF integrations


• Experience with North American digital marketing strategies or route-to-market setups


• Background in agribusiness, CPG, or agriculture technology


• Familiarity with cross-functional integration testing and QA processes


• Experience using analytics data to inform product decisions


• Exposure to CI/CD environments

Our benefits:

• Health and dental insurance


• Meal and food allowance


• Childcare assistance


• Extended paternity leave


• Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass;


• Profit Sharing and Results Participation (PLR);


• Life insurance


• Continuous learning platform (CI&T University);


• Discount club


• Free online platform dedicated to physical, mental, and overall well-being


• Pregnancy and responsible parenting course


• Partnerships with online learning platforms


• Language learning platform


• And many more! More details about our benefits here: https://ciandt.com/br/pt-br/carreiras

At CI&T, inclusion starts at the first contact. If you are a person with a disability, it is important to present your assessment during the selection process. See which data needs to be included in the report by clicking here. This way, we can ensure the support and accommodations that you deserve. If you do not yet have the assessment, don't worry: we can support you in obtaining it. We have a dedicated Health and Well-being team, inclusion specialists, and affinity groups who will be with you at every stage. Count on us to make this journey side by side.