Senior Branding Analyst

Jobtailor; São Paulo; Presencial; BRL 180 000 - 220 000; Tempo integral

Resumo da oferta

Jobtailor in São Paulo seeks a Brand Marketing Manager to lead day-to-day work with partner agencies, ensure adherence to the Brandbook, and maintain visual and verbal identity consistency across touchpoints.

You will support content reviews, craft briefs for campaigns, extract data, and present performance insights. Strong organizational and communication skills are essential for cross-functional collaboration.

Qualificações

• Strong experience with branding or corporate marketing activities.
• Experience monitoring timelines with communications agencies.
• Analytical ability to interpret reports, extract data, and structure presentations.
• End-to-end tactical management of brand campaigns.
• Strong organizational skills and attention to design and copy.
• Excellent communication to work with multiple stakeholders.
• Preferred: involvement in brand architecture, naming, or repositioning projects.
• Preferred: experience supporting market and brand studies and research.
• Preferred: interface between corporate and business-unit brands.
• Preferred: highly organized, hands-on, collaborative profile.
• Preferred: knowledge of brand success metrics (Awareness, Top of Mind, etc.).
• Preferred: people leadership experience.

Responsabilidades

• Manage day-to-day work with partner advertising, design, and branding agencies, monitoring timelines and deliverables.
• Serve as brand guardian, guiding Brandbook application and ensuring consistency across identity touchpoints.
• Support review and approval of content and communications materials requested by local business units.
• Prepare briefs for campaign adaptations and institutional initiatives.
• Extract data, track metrics, and support the preparation of performance presentations.
• Organize routines, standardize team processes, and consolidate reports.
• Collaborate with cross-functional teams on the development of 360° projects.

Conhecimentos

Brand Management

Campaign Development

Data Analysis

Organizational Skills

Stakeholder Communication

Descrição da oferta de emprego

• Manage the day-to-day work with partner advertising, design, and branding agencies, monitoring timelines and ensuring the quality of deliverables
• Serve as the brand guardian, guiding the correct application of the Brandbook and ensuring consistency across visual and verbal identity touchpoints
• Support the review and approval of content and communications materials requested by local business units
• Prepare clear and comprehensive briefs for campaign adaptations and institutional initiatives
• Extract data, track metrics, and support the preparation of performance presentations
• Organize routines, standardize team processes, and consolidate reports
• Collaborate with cross-functional teams on the development of 360° projects

Requirements

• Strong experience with branding or corporate marketing activities, preferably at large companies
• Experience monitoring timelines and deliverables in collaboration with communications agencies
• Analytical ability to interpret reports, extract data, and structure presentations
• End-to-end tactical management of brand campaigns
• Strong organizational skills, a critical eye for design and copy, and communication skills to work effectively with multiple stakeholders
• Preferred: Active participation in brand architecture, naming, or repositioning projects
• Preferred: Experience supporting market and brand studies and research
• Preferred: Experience working at the interface between the corporate brand and business-unit brands
• Preferred: Highly organized, hands-on, and collaborative profile
• Preferred: Knowledge of branding success metrics, such as Awareness, Top of Mind, Consideration, and others
• Preferred: People leadership experience

Core Competencies

Demonstrates strong expertise in branding and corporate marketing, with a focus on managing brand campaigns and ensuring consistency across visual and verbal identity. Capable of analyzing performance metrics and collaborating with cross-functional teams to drive effective communication strategies.

Highest-signal resume keywords

• Brand Management
• Campaign Development
• Data Analysis
• Organizational Skills
• Stakeholder Communication

Hard Skills

• Branding
• Corporate Marketing
• Campaign Management
• Data Extraction
• Performance Metrics

Soft Skills

• Organizational Skills
• Critical Eye for Design
• Collaboration
• Communication Skills

Industry Keywords

• Brand Architecture
• Brand Positioning
• Market Studies
• Brand Success Metrics