Programmatic Lead

Mindgruve; São Paulo; On-site; BRL 300,000 - 600,000; Full time

Job summary

Mindgruve is seeking a Programmatic Lead to drive Brazil and LATAM commerce media strategy across DV360, The Trade Desk, Amazon DSP, and Mercado Ads. You will own KPI-driven plans, lead cross-functional teams, and oversee multi-market campaign operations to deliver measurable sales outcomes.

You will partner with client teams to navigate LATAM nuances, optimize retail media performance, and grow revenue while maintaining the highest quality standards in programmatic activation.

Qualifications

• Experience in programmatic advertising, retail media, or digital media with LATAM focus.
• Proven ability to lead client relationships and teams across multiple accounts.
• Deep hands-on expertise with Amazon DSP, DV360, The Trade Desk, and LATAM retail media platforms.

Responsibilities

• Act as client sponsor and executive-level point of contact on priority Brazil accounts, owning commerce media and programmatic strategy and KPIs.
• Lead on unified full-funnel plans across DSPs and retail media networks, optimizing data-driven results.
• Oversee campaign operations, QA IOs, and vendor relationships to ensure smooth delivery and performance.

Skills

Programmatic advertising

LATAM market expertise

Campaign strategy

Client leadership

Team leadership

Tools

Amazon DSP

DV360

The Trade Desk

Mercado Ads

VTEX integration

Pacvue

Skai

Job description

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.

The Programmatic Lead is the senior client-facing lead for retail media DSP and programmatic buying on large, complex LATAM accounts. Sitting at the intersection of commerce media and programmatic, this role connects retailer first-party data and closed-loop sales measurement (Amazon DSP, Mercado Ads, Walmart Connect MX, and regional retail media networks) with open-ecosystem buying across DV360 and The Trade Desk, building full-funnel plans that reach shoppers on and off retailer properties and tie investment to sales outcomes. The role owns strategy and KPIs, oversees campaign operations and quality, manages partner and vendor relationships, and develops a team fluent in both worlds. Commerce media and programmatic carry equal weight in this position.

What You'll Do Here

Client Strategy & Leadership (40%)

• Act as client sponsor and executive-level point of contact on priority Brazil accounts, owning commerce media and programmatic strategy and KPIs.
• Build unified full-funnel plans that combine retail media DSP (Amazon DSP, Mercado Ads display and video, Walmart Connect, regional RMN off-site offerings) with open-web programmatic on DV360 and The Trade Desk, deciding where retailer data and where open-ecosystem buying delivers the best outcome.
• Lead on-site and off-site retail media display, video, and CTV activation, with working knowledge of Sponsored Ads so that DSP strategy complements search and the wider retail media mix.
• Activate retailer first‑party and shopper audiences beyond retailer properties (e.g., Amazon audiences off‑Amazon, Mercado Ads off‑site, retail data partnerships within The Trade Desk and DV360) and connect upper‑funnel investment to sales.
• Steward campaign development and recommendations from brief through execution, applying competitive, category, and marketplace intelligence for each client brand.
• Provide strategic POVs on platform performance, inventory, optimization strategies, and LATAM marketplace‑specific opportunities.
• Navigate LATAM market nuances including regional consumer behavior, currency dynamics, inventory availability, and platform maturity differences by country.
• Attend client status calls and own the commerce media and programmatic agenda.
• Drive account retention conversations, proactively flag renewal risk or upsell opportunities to senior leadership, and contribute to renewal presentations and incremental investment proposals.

Campaign Operations, Partners & Quality (25%)

• Send partner RFPs and lead proposal and planning conversations with media partners, publishers, retailers, and retail media networks.
• Handle make‑good conversations: negotiate and document with partners.
• QA IOs before they reach the Associate Media Director or above.
• QA campaign setups across retail DSP and programmatic accounts, including audiences, pixels and tags, supply paths, brand safety, and frequency settings.
• Own monthly budget pacing across DSPs and retail media platforms and escalates issues proactively.
• Lead complex multi‑marketplace and multi‑DSP campaign setups and cross‑channel strategies across LATAM regions.
• Vet vendors, data providers, and media and measurement tools for appropriateness and performance value.
• Stay current on DSP, SSP, and DMP capabilities and on LATAM retail media platforms by evaluating new inventory sources, PMP and deal opportunities, beta features, and test‑and‑learn frameworks.

Measurement, Reporting & Innovation (15%)

• Champion Amazon Marketing Cloud (AMC), retailer clean rooms, incrementality testing, and closed-loop attribution, bridging retail sales data with open‑web programmatic measurement across the LATAM portfolio.
• Own monthly post‑performance reporting QA and insight development, and QA insights produced by junior team members before client delivery.
• Lead MBR/QBR storytelling and client presentations.
• Develop and maintain strategic recommendations and testing frameworks specific to LATAM markets.
• Drive cross‑pillar planning with paid search, social, Sponsored Ads, and shopper marketing teams to ensure holistic media strategies.
• Maintain and improve commerce media and programmatic best practices, documentation, and processes.

Team Management & Development (20%)

• Manage a blended commerce media and programmatic team across assigned accounts, with day‑to‑day mentorship of Associates, Specialists, and Managers.
• Train junior staff on DSPs (Amazon DSP, DV360, The Trade Desk), LATAM retail media platforms, campaign workflows, and strategic thinking, building a cross‑trained team.
• Delegate tasks effectively across shared accounts, oversee portfolio performance, and ensure KPI targets are consistently met.
• Supervise project timelines and stakeholder expectations, partnering with account management, creative, and analytics teams to drive cohesive client experiences.
• Participate in hiring and interviews for Managers, Specialists, and Associates, including candidate evaluation and onboarding.
• Conduct regular 1:1s with direct reports and contribute to formal performance review cycles.
• Establish team‑wide awareness of P&L impact by tracking account revenue health, platform fees, and margin flags, escalating budget or billing concerns to the AD or Director.
• Perform other related duties and projects as assigned.

We Need a Person With

• 6–8 years of experience in programmatic advertising, retail/commerce media, or digital media, with substantial hands‑on experience in both programmatic and retail media and meaningful LATAM market experience.
• Proven track record managing client relationships, leading account teams, and overseeing campaign operations across multiple accounts in LATAM.
• Deep hands‑on expertise across Amazon DSP, DV360, and The Trade Desk required.
• Deep hands‑on expertise with LATAM retail media, including Amazon Ads LATAM markets and Mercado Ads (Mercado Libre/Livre) display, video, and DSP capabilities, required; working knowledge of Sponsored Ads expected.
• Experience activating retailer data off‑site and within open programmatic (e.g., Amazon DSP off‑Amazon, retail data marketplaces in The Trade Desk or DV360) required.
• Experience with Amazon Marketing Cloud (AMC), retailer clean rooms, incrementality testing, or advanced attribution models required.
• Experience managing vendor and partner relationships, IOs, RFP processes, and make‑good negotiations required.
• Proven experience managing campaigns on or through VTEX‑integrated retailers, with understanding of how VTEX’s platform architecture affects pixel setup, data layer, and media performance tracking required.
• Demonstrated experience working with client trade marketing, shopper marketing, or key account management teams required; ability to navigate trade co‑op budgets, joint business planning (JBP) calendars, and co‑funded media programs is expected at this seniority.
• Prior involvement in hiring, onboarding, or formal performance reviews for junior team members required.
• Experience managing or contributing to account P&L, retention discussions, or revenue growth conversations a strong plus.
• Proficiency in a third‑party retail media management platform (e.g., Pacvue, Skai, Perpetua) preferred.
• Experience with Topsort (as an ad buyer or in platform evaluation) preferred; experience with TikTok Shop LATAM as a commerce media channel a plus.
• Deep hands‑on expertise with at least two of the following Brazil retail media platforms, including their display and off‑site offerings, required for BR‑focused portfolios: Magalu Ads, Casas Bahia/Via Varejo Ads, iFood Ads, Americanas Advertising, Shopee Ads BR, or Carrefour Ads BR.
• Familiarity with Brazil's sell‑out/POS data environment and how retail partners share or withhold sales attribution data affecting media ROI measurement preferred.
• Experience building or contributing to Brazil‑specific platform training (Magalu Ads, iFood Ads) a plus.

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.