Program Manager, Creator Operations - LATAM & EMEA

Martin Luz; São Paulo; Hybrid; BRL 180,000 - 240,000; Full time

Job summary

Martin Luz is seeking an experienced Program Manager to oversee creator-led initiatives across LATAM and EMEA. The role focuses on owning creator-content operations, partner programs, and local-language content reviews, coordinating across multiple markets and external partners.

The ideal candidate brings strong program management skills, content judgment, and regional market knowledge. This hands-on position emphasizes workflow organization and cross-team collaboration to move work from brief

Qualifications

• 4-6 years of experience in program or project management, marketing operations, creator/influencer marketing, content operations, agency management, or related fields.
• Experience coordinating multiple workstreams, deadlines, review cycles, and stakeholder groups.
• Experience working with agencies, vendors, or external partners.
• Good judgment and attention to detail when reviewing creator profiles, social content, or localized marketing materials against defined criteria.
• Strong organization skills and experience maintaining trackers, project plans, or status reporting.
• Excellent written and verbal communication skills, including the ability to give clear and concise feedback.
• Fluency in Spanish and English (written and verbal), with professional proficiency in Portuguese.
• Based in Brazil and able to collaborate across LATAM, EMEA, and US working hours when required.

Responsibilities

• Coordinate day-to-day creator-content workflows across LATAM and EMEA, managing timelines, approvals, handoffs, and open items.
• Maintain clear trackers and visibility into markets, creator batches, content volumes, deadlines, and key risks.
• Review creator lists, localized briefs, and creator content against established criteria, providing clear feedback and approval/rejection rationale.
• Assess local relevance, cultural fit, language nuance, and alignment with approved guidance.
• Coordinate local-language reviews with internal market experts or external partners when needed.
• Act as an operational POC for agencies and external partners, coordinating delivery, turnaround expectations, language coverage, and routine issue resolution.
• Partner with Global, regional, Creator Marketing, Brand/CX, and local-market teams to keep priorities, approvals, and decisions aligned.
• Surface blockers or risks when escalation is needed.
• Improve trackers, templates, and workflows to simplify recurring operations.
• Leverage AI tools to improve the efficiency, quality, and scalability of program operations, reporting, and execution.
• Capture learnings from recurring work and apply them to future processes.

Skills

Program management

Marketing operations

Creator marketing

Content operations

Agency management

Stakeholder management

Communication

Job description

Role Overview

We are looking for an experienced Program Manager to support operations across LATAM and EMEA on creator-led creative programs. This position will provide dedicated day-to-day ownership for creator-content operations covering partner programs, creator selection, and local-language content review coordination. The ideal candidate combines strong program management with creator and content judgment and regional market knowledge. This is a hands-on role focused on keeping workflows organized, coordinating partners and stakeholders, resolving blockers, and moving work efficiently from brief intake through review and final handoff.

Key Responsibilities

Program Management & Workflow Operations

• Coordinate day-to-day creator-content workflows across LATAM and EMEA, managing timelines, approvals, handoffs, and open items.
• Maintain clear trackers and visibility into markets, creator batches, content volumes, deadlines, and key risks.

Creator Selection & Content Review

• Review creator lists, localized briefs, and creator content against established criteria, providing clear feedback and approval/rejection rationale.
• Assess local relevance, cultural fit, language nuance, and alignment with approved guidance.
• Coordinate local-language reviews with internal market experts or external partners when needed.

Agency & Stakeholder Management

• Act as an operational POC for agencies and external partners, coordinating delivery, turnaround expectations, language coverage, and routine issue resolution.
• Partner with Global, regional, Creator Marketing, Brand/CX, and local-market teams to keep priorities, approvals, and decisions aligned.
• Surface blockers or risks when escalation is needed.

Process Improvement

• Improve trackers, templates, and workflows to simplify recurring operations.
• Leverage AI tools to improve the efficiency, quality, and scalability of program operations, reporting, and execution.
• Capture learnings from recurring work and apply them to future processes.

Required Qualifications

• 4-6 years of experience in program or project management, marketing operations, creator/influencer marketing, content operations, agency management, or related fields.
• Experience coordinating multiple workstreams, deadlines, review cycles, and stakeholder groups.
• Experience working with agencies, vendors, or external partners.
• Good judgment and attention to detail when reviewing creator profiles, social content, or localized marketing materials against defined criteria.
• Strong organization skills and experience maintaining trackers, project plans, or status reporting.
• Excellent written and verbal communication skills, including the ability to give clear and concise feedback.
• Fluency in Spanish and English (written and verbal), with professional proficiency in Portuguese.
• Based in Brazil and able to collaborate across LATAM, EMEA, and US working hours when required.

Preferred Qualifications

• Experience with creator selection, creator content review, localization review, or similar marketing operations.
• Familiarity with creator marketing, short-form social content, or digital advertising workflows.
• Experience with workflow tools, creator marketplaces, content-review systems, or similar operational platforms.
• Strong understanding of creator culture and social-media trends across LATAM and EMEA markets.