Product Manager

Parfums Christian Dior; São Paulo; Presencial; BRL 150.000 - 250.000; Tempo integral

Resumo da oferta

A leading luxury brand seeks a Marketing Manager for the Fragrance category, responsible for crafting and executing innovative marketing strategies. The ideal candidate will analyze market trends, drive product launches, and ensure effective collaboration across various departments. This role demands a graduate with extensive marketing experience and a passion for luxury goods.

Qualificações

• Minimum 5 years of experience in a Marketing role.
• Experience in the beauty market or luxury goods is valuable.
• Fluent in English; Spanish is a plus.

Responsabilidades

• Develop and implement marketing strategies for Fragrance category.
• Oversee product launches and internal coordination.
• Conduct market analysis and track sales performance.

Conhecimentos

Analytical skills

Communication

Presentation

Project Management

Influencing others

Data Driven mindset

Formação académica

Bachelor's Degree in Marketing or Business

Ferramentas

Power Point

Excel

Descrição da oferta de emprego

Develop and orchestrate the implementation of the local Marketing Strategy for Perfume´s category to elevate the brand image through communication, media, trade activation, retail initiatives and education; guarantee the right assortment and sell out through a 360 marketing Plan in partnership with commercial and demand planning departments and deliver the desired financial equation at this category in line with company objectives.

Strategy & Planning:

• Develop and implement marketing strategies aligned with overall brand objectives for Fragrance category.
• Conduct market analysis, identify trends, and understand competitor activities to inform product development and launch plans.
• For Fragrance, this might involve crafting a 360° marketing platform and adapting brand guidelines for various media.

Launch Execution:

• Oversee all aspects of product launches, from initial concept to post-launch analysis.
• Coordinate with various internal departments (sales, education, PR, merchandising) and external partners (agencies).
• Develop promotional plans, brief internal teams, manage budgets, and track sales performance.

Sales & Market Analysis:

• Monitor sales performance, analyze market data (Circana), and track competitor activities.
• Regularly report, identify growth opportunities, and recommend adjustments to pricing or promotional strategies.
• For Fragrance, this could involve reviewing media spending by competitors and proposing recommendations for local launches based on market analysis.
• Prepare presentations for internal and external meetings.

Forecasting:

• Develop accurate sales forecasts for assigned category to build together with demand planning the right assortment and inventory management.
• Forecast for both products and POS materials.

Trade Marketing:

• Develop and implement trade marketing plans in collaboration with sales and visual merchandising teams to support key trading periods and product launches.
• Oversee with VM team, design in-store execution plans and ensure smooth implementation.

Local Adaptations with Trade and VM:

• Adapt global marketing materials and campaigns for the local market, considering specific consumer preferences and market conditions.
• Adapt creative assets, messaging, and promotional activities.

Key Competencies

• Strong analytical skills and experience with market data analysis.
• Excellent communication, presentation, and interpersonal skills. Important to have leadership skills to orchestrate multi-functional projects
• Strong project management abilities
• Capable of prioritizing and handling multiple projects simultaneously under tight time constraints and within budget parameters
• Excellent ability to influence others, encourage teamwork, and build strong internal and external relationships
• Data Driven mindset to show how the area impacts the business in short and medium term.
• Able to prioritise work in a fast-changing environment
• Luxury lives in details, so this role needs to be absolutely attentions with every brand touchpoint, guiding and influencing all client journey to delight our consumers

Technical skills:

• Good knowledge in Power Point and other Office programs
• Good Knowledge in Excel
• Fluent English mandatory
• Spanish is a plus

Profile:

• A Marketing or Business graduate with at least 5 years’ experience in a Marketing role
• Sensitivity to Luxury goods, Beauty market experience is a valuable profile.

Development opportunities:

• Marketing Manager at LVMH Maisons
• Marketing Roles at Local Market or at Regional Latam
• Trans-functional mobility within LVMH Beauty