PPC Manager, Roofing (Remote, Florianopolis)

Blacksmith Agency; Florianópolis; Remote; BRL 90,000 - 150,000; Full time

Job summary

Blacksmith Agency is seeking a results-driven PPC Manager, Roofing, to own paid media for roofing clients across multiple markets. You will lead strategy, budgets, and the narrative when clients ask why, acting as the strategic voice in the room.

You will manage Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids, tests, and tracking, and present the roadmap and numbers on calls. This remote role demands English fluency with US clients and experience across multiple locations.

Qualifications

• 3+ years hands-on in Google Ads and Meta, building and optimizing campaigns.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi-location businesses is a strong plus.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads & Meta

ROAS/CPA optimization

Agency experience

English on live calls

Roofing or multi-location ads

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi-location businesses is a strong plus.