Paid Media Manager, Roofing (Remote, Belo Horizonte)

Blacksmith Agency; Belo Horizonte; Remote; BRL 330,000 - 495,000; Full time

Job summary

Blacksmith Agency, an AI‑first digital agency, is seeking a Paid Media Manager for roofing clients. You will own the paid media strategy, budgets, and narrative on calls, acting as the strategic voice for multi-market campaigns.

You should have 3+ years hands-on Google Ads and Meta, a track record of ROAS/CPA improvements, and experience managing multiple clients in an agency. English communication with US clients is essential.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements across campaigns.
• Experience managing multiple clients in an agency.

Responsibilities

• Own paid media for roofing accounts across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Plan budget allocation, bidding, targeting and creative testing.
• Implement conversion tracking with GA4, GTM and platform pixels.
• Develop 90-day and quarterly roadmaps and present the story behind the numbers.
• Drive account growth through retention and upsell.

Skills

Google Ads

Meta Ads

Agency experience

English communication

ROAS/CPA optimization

Tools

GA4

Tag Manager

Platform pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI‑first digital agency. As Paid Media Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi‑location businesses is a strong plus.