PPC Manager, HVAC (Remote, Florianopolis)

Blacksmith Agency; Florianópolis; Remote; BRL 495,000 - 715,000; Full time

Job summary

Blacksmith Agency LLC is seeking a PPC Manager, HVAC for remote work supporting HVAC client accounts across multiple regions. You will own paid media strategy, budgets, optimizations, and performance storytelling on client calls.

You’ll act as the strategic voice, driving roadmap quality and campaign outcomes. You should bring 3+ years hands-on experience with Google Ads and Meta, a proven ROAS/CPA improvement record, and agency experience handling multiple clients simultaneously.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A track record of moving ROAS, CPA or pipeline numbers with measurable results.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for HVAC clients across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting, and creative testing.
• Set up conversion tracking and attribution using GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and present the story behind the numbers.
• Drive account growth through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta Ads

ROAS optimization

Agency experience

English on client calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, HVAC you own paid media for a book of HVAC clients (multi-location HVAC and home service groups): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for HVAC or similar multi-location businesses is a strong plus.