Performance marketing specialist

NetVagas; São Paulo; Híbrido; BRL 20.000 - 80.000; Tempo integral

Resumo da oferta

Uma empresa inovadora está em busca de um especialista em Marketing Digital para integrar sua equipe de Performance Marketing. Nesta função, você será responsável por gerenciar e otimizar campanhas de PPC, Display, SEM e Social Media, garantindo que as estratégias online sejam implementadas com sucesso. Com um foco em análise de dados, você ajudará a impulsionar o ROI através de insights valiosos e relatórios detalhados. Se você é um jogador de equipe apaixonado por marketing digital e possui experiência sólida, esta é uma oportunidade empolgante para fazer parte de um ambiente dinâmico e colaborativo.

Qualificações

• 5 anos de experiência anterior em posição relacionada.
• Compreensão sólida e práticas atualizadas em SEM.

Responsabilidades

• Responsável pela manutenção e expansão de campanhas PPC e SEM.
• Colaborar com equipes criativas para criar ativos digitais.

Conhecimentos

SEM

Google Ads

Social Media Ads

Google Analytics

Data Studio

Google Sheets

Excel

Ferramentas

Google Analytics

Data Studio

Google Sheets

Excel

Descrição da oferta de emprego

About the Role:

You will work under the Marketing structure and liaise with agencies that support our Digital Campaigns to monitor and ensure that our Online Paid Strategy has successfully been applied. Among other things, you will track campaigns performance, produce/maintain reports, and support in optimizing PPC campaign components on Paid Search, Display, Social Media, and Programmatic Campaigns.

Responsibilities:

• Be responsible for Google PPC, Display, Social Media, Programmatic, and SEM campaigns maintenance and expansion across major search engines and countries of operation. This includes account audits, keyword/ad optimization and mining, ad copy creation, device optimization, and audience bidding.
• Assisting in providing data insights and analysis to improve accounts efficiency and drive ROI, through Google Analytics & other Reporting tools.
• Assist the Performance Marketing Team in managing the accounts.
• Pull data and maintain Reports for tracking bi-weekly & Monthly progress.
• Collaborate with the creative teams to create digital assets.
• Work with the Performance Marketing Manager from the HQ to deploy and optimize campaigns.
• Provide research and execution support for SEM campaigns.

Requirements:

• Solid understanding and up-to-date practices on SEM.
• Experience of Google Ads and Social Media Ads.
• Advanced working knowledge of a data analytics tool (e.g. Google Analytics, Data Studio).
• Confident with data sheets tools (e.g. Google Sheets, Excel) & Dashboards.
• 5 years of previous experience in a related position.
• Excellent written and verbal communication in English.
• A team player with the ability and passion to support the team.
• Ability to collaborate with teams in order to fully identify and achieve the company’s needs.
• Up-to-date knowledge of new technologies and trends in Digital Marketing.

Work model: Hybrid (3x a week) in Pinheiros - São Paulo