Performance Marketing

kuubiik; Brasil; Presencial; BRL 90 000 - 120 000; Tempo integral

Resumo da oferta

kuubiik is seeking a results-driven Performance Marketing Specialist to execute, manage, and optimize paid advertising campaigns across Google Ads, Bing Ads, Meta and YouTube with a hands-on approach focused on lead generation for our clients in Brazil. The role emphasizes hands-on execution and performance improvements, with a strong drive to scale high-quality leads.

You will analyze performance data, run A/B tests on audiences, creatives and landing pages, and collaborate with the internal

Qualificações

• Proven experience managing paid media campaigns across Google, Meta and YouTube.
• Experience with Microsoft/Bing Ads.
• Strong understanding of performance marketing metrics and optimization.
• Hands-on use of landing page tools (HubSpot or Unbounce).
• CRO/behavior analytics tools such as FullStory or Hotjar.

Responsabilidades

• Launch, manage, and optimize paid advertising campaigns across Google Ads, Bing Ads, Meta and YouTube.
• Monitor performance and optimize for lead generation (CPL, conversion rates, ROI).
• Manage existing campaigns and support rollout of new structures.
• Conduct A/B testing on audiences, creatives, landing pages, and bidding strategies.
• Track, analyze, and report on campaign performance using analytics tools.
• Collaborate with internal team on campaign direction and execution.
• Support basic creative and copy adjustments when needed.

Conhecimentos

Paid media management

Analytical thinking

Multi-campaign management

Data-driven mindset

Ferramentas

HubSpot

Unbounce

FullStory

Hotjar

Descrição da oferta de emprego

One of our clients is looking for a results-driven Performance Marketing Specialist to execute, manage, and optimize paid advertising campaigns across multiple platforms. This role is focused on hands-on execution and performance improvement, with a strong emphasis on lead generation.

Key Responsibilities

• Launch, manage, and optimize paid advertising campaigns across: Google Ads & Bing Ads (Search, Display), Meta Ads (Facebook & Instagram), and YouTube Ads
• Monitor campaign performance and continuously optimize for lead generation (CPL, conversion rates, ROI)
• Manage both existing campaigns and support the rollout of new campaign structures
• Conduct A/B testing on audiences, creatives, landing pages, and bidding strategies
• Track, analyze, and report on campaign performance using analytics tools
• Collaborate with internal team members on campaign direction and execution
• Support basic creative and copy adjustments when needed (not the primary focus)

Requirements

• Proven experience managing paid media campaigns across Google, Meta, and/or YouTube
• Experience with Microsoft/Bing Ads
• Strong understanding of performance marketing metrics and optimization techniques
• Hands-on experience with:
• CRM/landing page tools like HubSpot or Unbounce
• CRO/behavior analytics tools such as FullStory or Hotjar
• Ability to manage multiple campaigns and priorities simultaneously
• Data-driven mindset with strong analytical skills

Nice-to-Have

• Familiarity with conversion rate optimization (CRO) best practices
• Basic understanding of ad creatives and copy performance

Primary Goal

• Drive high-quality leads through paid media channels while improving efficiency and scalability