Paid Social Manager

Mindgruve - Brazil; São Paulo; On-site; BRL 180,000 - 240,000; Full time

Job summary

Mindgruve Brazil is seeking a Paid Social Manager to lead strategy, execution, and reporting across major social platforms. You will manage campaigns from planning to delivery, optimize budgets, and deliver data-driven insights for diverse clients.

The role requires mentoring junior teammates, collaborating with the broader social team, and maintaining client dashboards. A strong background in Meta, LinkedIn or TikTok, and GA data is essential for success.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or Business.
• 2–4 years of paid social or digital advertising experience.
• Proven experience managing campaigns on Meta Ads Manager and at least one additional platform (LinkedIn or TikTok).
• Experience mentoring junior team members a plus.
• Strong analytical skills with confidence interpreting paid social and Google Analytics data.

Responsibilities

• Develop paid social strategies for clients based on specific needs, goals, and KPIs.
• Own campaign execution, trafficking, and optimizations from start to finish.
• Manage daily and monthly social budgets, pacing, and tracking to ensure complete delivery and that client goals are reached.
• Forecast expected performance and provide data-driven insights.
• Creative performance analysis and execution across campaigns.
• Understand how to use paid social platforms and web analytics to drive strategic decisions.
• Train junior staff on platform best practices and campaign workflows.
• Maintain client-facing dashboards and communicate with reps/vendors as needed.

Skills

Paid social strategy

Campaign execution

Budget management

Analytics interpretation

Team mentoring

Client communication

Multitasking

Platform proficiency

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Tools

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads Manager

Skai

Google Analytics

Job description

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.

The Paid Social Manager owns campaign strategy, execution, and client communication across assigned paid social accounts. This role combines strategic thinking with hands‑on delivery — developing paid social plans, owning performance reporting, and managing junior team members across Meta, LinkedIn, TikTok, and secondary platforms including Reddit, Snapchat, NextDoor, and X.

What You’ll Do Here:

Strategy, Execution & Campaign Management (50%)

• Develop paid social strategies for clients based on specific needs, goals, and KPIs.
• Own campaign execution, trafficking, and optimizations from start to finish.
• Manage daily and monthly social budgets, pacing, and tracking to ensure complete delivery and that client goals are reached.
• Ensure campaigns are following paid social best practices.
• Forecast expected performance.
• Creative performance analysis and execution across campaigns.
• Understands how to use paid social platforms, and web analytics to make strategic campaign decisions.
• Work both independently and with the larger social team on clients.
• Assists with larger social team daily tasks including ad and budget QAs, campaign QAs, and data pulls.
• Monthly budget actualizations.

Client Communication & Reporting (35%)

• Own client-facing weekly, monthly, and QBR reporting; present learnings to clients when applicable.
• Create data-driven insights in monthly and weekly reports.
• Communicate campaign performance to media leads proactively — bringing solutions when applicable.
• Own rep and vendor communications — communicate with reps/vendors when issues arise.
• Maintenance of client-facing dashboards where applicable.
• Stay up to date on industry best practices; share learnings proactively with the larger social team.

Team & Process (15%)

• Train junior staff on platform best practices and campaign workflows.
• Able to prioritize tasks and delegate to coordinators/associates.
• Is an expert in all social channels and capabilities.
• Understand media basics and how other pillars play a part in overall campaign strategy.
• Perform other related duties and projects as assigned.

We Need a Person With:

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 2–4 years of experience in paid social or digital advertising.
• Proven experience managing campaigns on Meta Ads Manager and at least one additional primary platform (LinkedIn or TikTok).
• Experience mentoring junior team members a plus.
• Strong analytical skills with confidence interpreting paid social and Google Analytics data.
• Ability to manage multiple client accounts and workstreams simultaneously.
• Developing client-facing communication and presentation skills.
• Strong organizational and task-delegation skills.
• Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Skai, and reporting tools.
• Strong customer service skills.
• Highly organized and detail oriented, with the ability to handle multiple tasks simultaneously.
• Excellent communication skills, including verbal and written.
• Professional demeanor with the ability to interface with poise and confidence with leadership and clients.
• Ability to ensure confidentiality with business matters and employee privacy.