Senior Paid Social Specialist

Jobgether; Brazil; Remote; BRL 150,000 - 210,000; Full time

Benefits offered by this job

Fully remote Brazil

Full-time employment

Remote collaboration

Growth opportunities

Job summary

Jobgether is seeking a Senior Paid Social Specialist based in Brazil to manage and scale paid social campaigns for a portfolio of eCommerce clients. The role centers on Meta Ads with supporting TikTok and Pinterest execution.

You will translate growth strategies into effective campaigns, using data to maximize ROAS and profitability. Ideal candidates have 5+ years of hands-on paid social experience, strong analytics, and can handle six-figure monthly budgets.

Qualifications

• 5+ years hands-on paid social advertising experience, preferably for eCommerce/DTC brands.
• Advanced practical expertise in Meta Ads Manager.
• Experience managing six-figure monthly advertising budgets.
• Strong understanding of campaign architecture, audience segmentation, prospecting, retargeting, bidding strategies, and budget allocation.
• Proven ability to interpret campaign data and optimize accordingly.

Responsibilities

• Build, launch, manage, and optimize paid social campaigns, primarily through Meta Ads, plus TikTok and Pinterest.
• Manage campaign structures, audiences, targeting, budgets, bidding, placements, and conversion objectives.
• Monitor performance and identify opportunities to improve efficiency and profitability.
• Analyze key metrics (ROAS, CPA, CAC, CTR, CPM, conversions) and revenue.
• Collaborate with Growth Strategists to translate client objectives into campaign execution.
• Maintain budget pacing and accurate campaign reporting and documentation.

Skills

Paid social

Analytics

Campaign optimization

A/B testing

Communication

Tools

Meta Ads Manager

TikTok Ads

Pinterest Ads

Job description

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Paid Social Specialist based in Brazil.

We are looking for an experienced paid social professional to manage and scale advertising campaigns for a portfolio of eCommerce clients. This hands-on role focuses primarily on Meta Ads, with additional campaign execution across TikTok and Pinterest. You will turn growth strategies into effective campaigns, using performance data to guide optimization and maximize advertising efficiency. Working closely with Growth Strategists, you will help drive customer acquisition and profitable revenue growth for established and high-growth eCommerce brands. The ideal candidate combines advanced platform expertise, analytical thinking, and a strong commercial mindset in a remote, performance-driven environment.

Accountabilities

• Build, launch, manage, and optimize paid social campaigns, primarily through Meta Ads, with additional execution across TikTok and Pinterest.
• Manage campaign structures, audience segmentation, targeting, retargeting, budgets, bidding strategies, placements, and conversion objectives.
• Monitor campaign performance and identify opportunities to improve efficiency, scale investment, and drive profitable growth.
• Analyze key performance metrics, including ROAS, CPA, CAC, CTR, CPM, conversion rates, and revenue.
• Conduct ongoing tests across audiences, creative formats, messaging, placements, and campaign structures.
• Identify underperforming campaigns and implement data-driven optimization strategies.
• Work closely with Growth Strategists to translate client objectives and broader growth strategies into effective campaign execution.
• Monitor budget pacing and ensure advertising spend is allocated efficiently.
• Evaluate creative performance and share insights and recommendations with relevant internal teams.
• Maintain accurate campaign documentation, performance tracking, and reporting.
• Stay up to date with advertising platform developments, policies, and paid social best practices.

Requirements:

• At least 5 years of hands-on paid social advertising experience, preferably managing campaigns for eCommerce or direct-to-consumer (DTC) brands.
• Advanced practical expertise in Meta Ads Manager, the primary platform for this role.
• Experience managing six-figure monthly advertising budgets.
• Strong understanding of campaign architecture, audience segmentation, prospecting, retargeting, bidding strategies, and budget allocation.
• Proven ability to interpret campaign data and make informed optimization decisions.
• Solid knowledge of eCommerce performance metrics, including ROAS, CPA, CAC, and revenue attribution.
• Experience managing multiple campaigns or client accounts simultaneously.
• Ability to work independently, take ownership of campaign execution, and prioritize effectively.
• Strong communication and collaboration skills, particularly when working with Growth Strategists.
• Advanced English proficiency (C1 or C2), both written and spoken.
• Availability to maintain meaningful working-hour overlap with U.S. business hours.

Preferred Qualifications:

• Hands-on experience managing campaigns through TikTok Ads and Pinterest Ads.
• Experience working with established or high-growth eCommerce brands.
• Familiarity with Shopify and eCommerce analytics environments.
• Understanding of full-funnel marketing strategies and the relationship between paid media, customer acquisition, and profitability.
• Experience with attribution, conversion tracking, and performance measurement tools.

  Benefits:

  • Fully remote position based in Brazil.
  • Full-time employment.
  • Opportunity to work with a portfolio of established and high-growth eCommerce brands.
  • Collaboration with specialists across paid media execution, growth strategy, and marketing measurement.
  • Exposure to a performance-focused environment combining paid media, advanced measurement practices, and proprietary reporting tools.