Paid Media Analyst

Insight Global; São Paulo; Presencial; BRL 68 000 - 113 000; Tempo integral

Resumo da oferta

Insight Global is seeking a data-driven Paid Media Analyst to support performance marketing across paid search, paid social, and other digital channels. You will evaluate campaign performance, build dashboards, and drive optimization through analytics.

You will work with marketing and analytics teams to design experiments, validate data quality, and present insights to stakeholders, enabling data-informed decisions across the business.

Qualificações

• 4+ years of experience in Marketing Analytics, Business Analytics, or related field.
• Advanced SQL experience including window functions and CTEs.
• Experience with Snowflake, Databricks, or Spark.
• Direct experience supporting paid media, paid search, or performance marketing initiatives.
• Experience building dashboards and visualizations in Tableau, Hex, or Looker.
• Strong analytical and problem-solving skills with the ability to work independently.

Responsabilidades

• Analyze and interpret data across paid search, paid social, and other digital advertising channels.
• Measure campaign effectiveness and identify opportunities to improve performance and ROI.
• Design and execute A/B tests and marketing experiments to evaluate campaign impact.
• Build and maintain dashboards and reporting solutions for marketing stakeholders.
• Conduct advanced SQL analyses across marketing, sales, and funnel data.
• Create visualizations using Tableau, Hex, Looker, or similar BI tools.
• Investigate trends, uncover root causes of performance changes, and provide recommendations.
• Validate data quality and troubleshoot reporting issues.
• Partner with marketing and analytics teams to improve processes, tooling, and reporting capabilities.
• Present findings and strategic recommendations to cross-functional stakeholders.

Conhecimentos

Marketing Analytics

Advanced SQL

Data storytelling

Ferramentas

Tableau

Looker

Hex

Snowflake/Databricks/Spark

Descrição da oferta de emprego

R$36 - R$82 per hour (approximately USD $7-$16/hour)

About the Role

Our client is seeking a data-driven Paid Media Analyst to support performance marketing initiatives across paid search, paid social, and digital advertising channels. This individual will work closely with marketing and analytics teams to evaluate campaign performance, uncover actionable insights, and drive optimization strategies that improve revenue and marketing efficiency.

This is an excellent opportunity for someone who enjoys diving into data, building dashboards, conducting experiments, and influencing business decisions through analytics.

What You'll Do

• Analyze and interpret data across paid search, paid social, and other digital advertising channels
• Measure campaign effectiveness and identify opportunities to improve performance and ROI
• Design and execute A/B tests and marketing experiments to evaluate campaign impact
• Build and maintain dashboards and reporting solutions for marketing stakeholders
• Conduct advanced SQL analyses across marketing, sales, and funnel data
• Create visualizations using Tableau, Hex, Looker, or similar BI tools
• Investigate trends, uncover root causes of performance changes, and provide recommendations
• Validate data quality and troubleshoot reporting issues
• Partner with marketing and analytics teams to improve processes, tooling, and reporting capabilities
• Present findings and strategic recommendations to cross-functional stakeholders

Required Qualifications

• 4+ years of experience in Marketing Analytics, Business Analytics, Sales Analytics, or a related field
• Advanced SQL experience including:
• Window functions
• Common Table Expressions (CTEs)
• Experience with Snowflake (preferred), Databricks, or Spark
• Direct experience supporting paid media, paid search, or performance marketing initiatives
• Experience building dashboards and visualizations in Tableau, Hex, or Looker
• Strong analytical and problem-solving skills with the ability to work independently
• Excellent communication skills and the ability to present insights to non-technical audiences

Preferred Qualifications

• Experience designing and analyzing marketing experiments or incrementality testing
• Familiarity with Salesforce lead and opportunity data
• Experience with modern analytics tools such as dbt, Hex, or similar platforms
• SaaS, technology, or B2B industry experience

Why Apply?

• Work with a highly data-driven marketing organization
• Opportunity to influence strategic marketing decisions
• Gain exposure to advanced marketing analytics, experimentation, and business intelligence tools

If you're passionate about turning marketing data into meaningful business insights and enjoy partnering with cross-functional teams to drive results, we'd love to hear from you!