Paid Marketer

GrowthPair; Brasil; Remote; BRL 329,000 - 493,000; Full time

Benefits offered by this job

Health insurance stipend

WFH stipend

Education stipend

Co-working membership

Training modules access

Annual performance review

10 PTO days per year

Job summary

GrowthPair is seeking a Paid Marketer to manage paid campaigns across Google, Meta, and TikTok. You will plan, execute, and optimize ads to drive engagement and conversions while aligning with business goals.

With 3+ years in paid marketing and proficiency across these platforms, you will analyze metrics, craft compelling copy, manage budgets, and run A/B tests. This full-time remote role serves US hours (PT/ET) and includes stipends and benefits for health, WFH, education, and coworking.

Qualifications

• 3+ years of experience in a paid marketing role.
• Proficiency in Meta, Google, and TikTok paid advertising channels.
• Strong analytical skills and data interpretation.
• Knowledge of audience targeting and segmentation techniques.
• Familiarity with Google Analytics and analytics tools.
• Ability to work during U.S. work hours (PT/ET).

Responsibilities

• Develop and implement paid campaigns aligned with business goals.
• Set up, monitor, and optimize campaigns on Google Ads, Meta Ads, and TikTok Ads.
• Analyze performance metrics: CTR, CPC, CPM, ROI.
• Craft ad copy to drive clicks and conversions.
• Manage daily and monthly advertising budgets for ROI.
• Prepare performance reports with actionable insights.
• Run A/B tests to refine copy, targeting, and landing pages.

Skills

Analytical skills

Data interpretation

Audience targeting

Paid marketing

Campaign optimization

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Job description

We are seeking a Paid Marketer to support our paid efforts across Google, Meta and TikTok. This role is responsible for planning, executing, and optimizing paid campaigns across platforms to drive engagement and conversions.

Key Responsibilities

• Develop and implement paid campaigns that align with business goals.


• Set up, monitor, and optimize campaigns on platforms like Google Ads, Meta Ads, and TikTok Ads.


• Analyze campaign performance data, including metrics such as CTR, CPC, CPM, and ROI.


• Craft compelling ad copy designed to drive clicks and conversions.


• Manage daily and monthly advertising budgets to maximize ROI and cost efficiency.


• Prepare performance reports and provide actionable insights for campaign optimization.


• Implement A/B testing to refine ad copy, targeting strategies, and landing pages.

Requirements

• 3+ years of experience in a paid marketing role


• Proficiency in Meta, Google, and TikTok paid advertising channels


• Strong analytical skills and ability to interpret data to make informed decisions


• Knowledge of audience targeting and segmentation techniques


• Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics)


• Ability to work during U.S. work hours (PT/ ET)


• Competitive USD pay


• Health insurance stipend


• WFH stipend


• Education stipend


• Co-working membership


• Training modules access


• Annual performance review


• 10 PTO days per year

We are open to full-time candidates from Latin America and the Philippines. This is an opening for future consideration with one of our amazing clients.