Paid Media Specialist

Builder Lead Converter; São Paulo; Remote; BRL 84,000 - 102,000; Full time

Benefits offered by this job

Competitive pay

Remote work

Stable schedule

Career development

Job summary

Builder Lead Converter is seeking a Paid Media Specialist to lead and optimize paid social campaigns across Facebook, Instagram, TikTok, and YouTube to generate high-quality leads. This remote, full-time role requires strong measurement and ROAS focus.

You’ll manage budgets, implement GA4 and GTM, build dashboards with Looker Studio, and report insights weekly. A bachelor’s degree and hands-on analytics proficiency are preferred; you’ll thrive in a fast-paced, remote team.

Qualifications

• Proven experience as Paid Media Specialist, Social Media Buyer, or Performance Marketer.
• Deep knowledge of Meta Ads Manager, Google Ads Manager, Tik Tok Ads.
• Hands-on experience with Google Tag Manager (GTM) and conversion tracking setup.

Responsibilities

• Launch and optimize paid social campaigns on Facebook, Instagram, TikTok, and YouTube to generate leads and maximize ROI.
• Manage media budgets across platforms to ensure efficient ad spend and strong ROAS.
• Track and analyze campaign performance, reporting on key metrics and delivering insights weekly and monthly.
• Implement and manage conversion tracking using Google Tag Manager (GTM).
• Build and maintain analytics dashboards and automated reports using GA4 and Looker Studio.

Skills

Paid media management

Social media advertising

Performance marketing

Analytical mindset

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

GA4

Meta Business Suite

Looker Studio

Google Tag Manager

Google Ads Manager

Tik Tok Ads

Job description

Builder Lead Converter

Paid Media Specialist (Remote | Full-Time)

Location:Remote (Work from Home)

Schedule:Monday - Friday, 8 AM - 5 PM CDT

Compensation:$1,400 - $1,700 USD/month

About Builder Lead Converter

Builder Lead Converter helps residential builders and remodelers turn more leads into customers through powerful data-driven marketing strategies. We’re a results-focused digital marketing agency that specializes in paid media, social campaigns, and conversion optimization for the home improvement industry.

We’re growing fast -- and we’re looking for a Paid Media Specialistto join our team and take our clients' paid campaigns and social performance to the next level.

What You’ll Do

• Launch and optimize paid social campaignson Facebook, Instagram, TikTok, and YouTube focused on lead generation and maximizing ROI.
• Manage media budgetseffectively across platforms to ensure efficient ad spend and strong ROAS.
• Track and analyze campaign performance, reporting on key metrics and delivering actionable insights weekly and monthly.
• Implement and manage conversion trackingusing Google Tag Manager (GTM) to ensure accurate performance data.
• Build and maintain analytics dashboards and automated reportsusing Google Analytics (GA4) and Looker Studio.
• Stay up to date with paid media trends, platform changes, and emerging advertising opportunities.
• Maintain consistent brand messaging and optimize performanceacross all paid channels.

What We’re Looking For

Proven experience as a Paid Media Specialist, Social Media Buyer, or Performance Marketer

Deep knowledge of Meta Ads Manager,Google Ads Manager,Tik Tok Ads.

Hands‑on experience with Google Tag Manager (GTM)and conversion tracking setup.

Skilled with analytics tools:GA4,Meta Business Suite,Looker Studio, and platform-native reporting.

Strong analytical mindset -- you understand metrics, trends, and how to turn data into action.

Excellent organization and communication skills.

Ability to work independently in a fast-paced, remote environment.

Bachelor's degree in Marketing, Communications, or Business preferred.

What We Offer

Competitive pay:$1,400 - $1,700/month (USD)

Remote work:100% work-from-home flexibility

Stable schedule:Monday - Friday, 8 AM - 5 PM CDT

Career growth:Ongoing professional development and advancement opportunities

Collaborative culture:Join a supportive team that values initiative, innovation, and integrity

Join Our Team

If you're passionate about paid media, social strategy, and measurable performance -- this is your chance to make an impact.