Omni Demand Activation - Marketing Manager

Hill's Pet Nutrition; São Paulo; On-site; BRL 180,000 - 280,000; Full time

Job summary

Colgate-Palmolive Company in Sao Paulo, Brazil, is seeking an Omni Brand & Activation Manager to drive local market execution of our demand generation model. You will adapt regional guidance into a compelling local Brand Experience Plan, manage the product portfolio, and lead flawless omnichannel execution.

The role requires English fluency, a related Bachelor's degree, and a track record in brand management, trade marketing, or sales within consumer goods or pet care.

Qualifications

• Bachelor's Degree in Business, Marketing, Customer Development, or a related field.
• Commercial experience in Brand Management, Trade Marketing, or Sales in consumer goods or pet care.
• Fluency in English.
• Strong problem-solving capabilities with ability to translate complex data into growth strategies.

Responsibilities

• Brand stewardship: design and implement multi-channel marketing plans and communications.
• Portfolio management: lead strategy and product portfolio including launches and sunsetting.
• Financial & stakeholder alignment: support P&L and optimize budget; align with senior management.
• Performance analytics: own brand health and monthly reviews to identify growth opportunities.
• Integrated commercial calendar: execute a synchronized calendar linking marketing milestones with sales goals.

Skills

Brand management

Trade marketing

Sales collaboration

Digital marketing

Education

Bachelor's degree in Business, Marketing, Customer Development, or related field

Tools

AI-powered tools

Job description

No Relocation Assistance Offered

Job Number #175053 - Sao Paulo, Sao Paulo, Brazil

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Position:

Omni Brand & Activation Manager

Location:

Sao Paulo, SP, BRA

Role Summary:

The Omni Brand & Activation Manager is a key driver of local market execution for our demand generation model. You will be responsible for adapting regional strategic guidance into a winning local Brand Experience Plan (BEP), managing the product portfolio, and leading flawless omnichannel execution.

Main Responsibilities:

• Brand Stewardship: Design and implement 6P marketing plans and communication strategies based on consumer insights.


• Portfolio Management: Lead the strategy and product portfolio management, including new product launches, re-launches, updates, and sunsetting strategies.


• Financial & Stakeholder Alignment: Support P&L management and optimize the A&P budget. Present and gain alignment from senior management and regional teams on local go-to-market strategies.


• Performance Analytics: Own brand health and business objectives. Lead monthly brand performance reviews and MoDi (Monthly Discipline) analytics to identify issues, uncover growth opportunities, and pivot action plans.


• Commercial Excellence: Ensure local execution aligns with brand guidelines, including pricing implementation, digital shelf accuracy, and prioritization of distribution opportunities.


• Integrated Commercial Calendar: Flawlessly execute a synchronized commercial calendar that bridges marketing milestones with sales objectives.


• Shopper Marketing & POP Material: Execute Omni Shopper strategies to drive consideration and loyalty. Develop, localize, and deploy omnichannel Point of Purchase (POP) assets and sales toolkits.


• eCommerce & Digital Shelf Acceleration: Drive the brand's growth and commercial performance across digital commerce channels (Pure Players, Click & Mortar, and e-Vets). Maximize digital shelf visibility through optimized content (product descriptions, SEO keywords, images, and A+ content), manage e-retail promotional calendars, and collaborate with sales teams to analyze conversion rates and optimize Retail Media investments.

Required Qualifications:

• Education:Bachelors Degree in Business, Marketing, Customer Development, or a related field


• Professional Experience: Commercial experience (Brand Management, Trade Marketing, or Sales) , Consumer Health,Consumer Goods or Pet Care companies or realed of field


• Language Skills: Fluency in English


• Core Skills: Advanced problem-solving capabilities with a proven ability to convert complex datasets into actionable growth strategies. Strong collaboration skills and a track record of executing multi-channel marketing plans on time and within budget.

Preferred Qualifications:

• Industry Experience: Pet Nutrition,Consumer Goods or related industry experience.


• Domain Knowledge: Knowledge of Retail Environment strategy and e-commerce.


• Technical Skills: Strong tech-fluency and experience using AI-powered tools.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.