Omni Brand & Activation Manager

Colgate Palmolive; São Paulo; On-site; BRL 180,000 - 260,000; Full time

Job summary

Colgate Palmolive in São Paulo seeks an Omni Brand & Activation Manager to drive local market execution, adapting regional guidance into a winning Brand Experience Plan and managing the portfolio.

You will lead omnichannel activation, shopper marketing, and digital shelf acceleration, ensuring alignment with pricing, distribution and promotional calendars across markets.

Qualifications

• Education: Bachelor's degree in Business, Marketing or related field.
• Commercial experience in Brand Management or Trade Marketing.
• Fluent in English with strong analytical capabilities.

Responsibilities

• Design and implement 6P marketing plans based on insights.
• Lead strategy and product portfolio management including launches.
• Support P&L and optimize advertising and promotion budgets.
• Own brand health and monthly performance reviews with MoDi analytics.
• Ensure local execution aligns with brand guidelines and pricing.
• Synchronize marketing milestones with sales objectives in a calendar.
• Develop, localize and deploy POP assets and omnichannel tools.
• Drive eCommerce growth with optimized content and Retail Media analysis.

Skills

Brand Management

Trade Marketing

Multi-Channel

Analytics

English Fluency

Budget Management

Ecommerce

Education

Bachelor's Degree in Business, Marketing, Customer Development, or related field

Job description

Position: Omni Brand & Activation Manager

Role Summary:

The Omni Brand & Activation Manager is a key driver of local market execution for our demand generation model. You will be responsible for adapting regional strategic guidance into a winning local Brand Experience Plan (BEP), managing the product portfolio, and leading flawless omnichannel execution.

Main Responsibilities:

• Brand Stewardship: Design and implement 6P marketing plans and communication strategies based on consumer insights.
• Portfolio Management: Lead the strategy and product portfolio management, including new product launches, re-launches, updates, and sunsetting strategies.
• Financial & Stakeholder Alignment: Support P&L management and optimize the A&P budget. Present and gain alignment from senior management and regional teams on local go-to-market strategies.
• Performance Analytics: Own brand health and business objectives. Lead monthly brand performance reviews and MoDi (Monthly Discipline) analytics to identify issues, uncover growth opportunities, and pivot action plans.
• Commercial Excellence: Ensure local execution aligns with brand guidelines, including pricing implementation, digital shelf accuracy, and prioritization of distribution opportunities.
• Integrated Commercial Calendar: Flawlessly execute a synchronized commercial calendar that bridges marketing milestones with sales objectives.
• Shopper Marketing & POP Material: Execute Omni Shopper strategies to drive consideration and loyalty. Develop, localize, and deploy omnichannel Point of Purchase (POP) assets and sales toolkits.
• eCommerce & Digital Shelf Acceleration: Drive the brand's growth and commercial performance across digital commerce channels (Pure Players, Click & Mortar, and e-Vets). Maximize digital shelf visibility through optimized content (product descriptions, SEO keywords, images, and A+ content), manage e-retail promotional calendars, and collaborate with sales teams to analyze conversion rates and optimize Retail Media investments.

Required Qualifications:

• Education:Bachelors Degree in Business, Marketing, Customer Development, or a related field
• Professional Experience: Commercial experience (Brand Management, Trade Marketing, or Sales) , Consumer Health,Consumer Goods or Pet Care companies or realed of field
• Language Skills: Fluency in English
• Core Skills: Advanced problem-solving capabilities with a proven ability to convert complex datasets into actionable growth strategies. Strong collaboration skills and a track record of executing multi-channel marketing plans on time and within budget.

Preferred Qualifications:

• Industry Experience: Pet Nutrition,Consumer Goods or related industry experience.
• Domain Knowledge: Knowledge of Retail Environment strategy and e-commerce.
• Technical Skills: Strong tech-fluency and experience using AI-powered tools.