New Client Acquisition Marketing Manager, LATAM GBM

TikTok; São Paulo; Presencial; BRL 120 000 - 240 000; Tempo integral

Resumo da oferta

ByteDance Brazil is seeking a New Client Acquisition Marketing Manager for LATAM to drive growth across Brazil and Spanish-speaking markets. You will lead the strategy, design campaigns, and own the end-to-end lead lifecycle, from generation to handoff to Sales, shaping the funnel for new client growth.

You will partner with Sales and XFNs, develop partner-led programs and events, optimize nurturing journeys, and define key metrics like lead, conversion, and revenue.

Qualificações

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proven experience in lead acquisition, demand generation, and growth marketing.
• Experience building end-to-end lead lifecycles and nurturing programs.
• Fluent in English and Spanish for LATAM collaboration.
• Experience with partner marketing and event programs.

Responsabilidades

• Lead LATAM new client acquisition strategy across Brazil and Spanish-speaking markets.
• Develop and execute lead acquisition campaigns to generate qualified leads.
• Own end-to-end lead lifecycle from generation to handoff to Sales.
• Build and optimize lead nurturing journeys to improve quality and conversion.
• Develop partner-led acquisition programs and events.
• Coordinate with Sales and XFNs teams to align priorities.
• Define metrics for lead, conversion, pipeline, and revenue.

Conhecimentos

Lead Acquisition

Demand Generation

Growth Marketing

Integrated Marketing

B2B / SMB Marketing

English & Spanish proficiency

Formação académica

Bachelor's degree in Marketing or related field

Descrição da oferta de emprego

New Client Acquisition Marketing Manager, LATAM GBM

Location:

Employment Type:

Regular

Job Code:

A92545A

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Responsibilities

• Lead the LATAM New Client acquisition strategy, identifying opportunities to generate and convert new business across Brazil and Spanish-speaking markets.
• Develop and execute lead acquisition campaigns and programs focused on generating qualified leads and new accounts.
• Own the end-to-end lead lifecycle, from lead generation and qualification through nurturing, conversion, and handoff to Sales.
• Build and optimize lead nurturing journeys to improve lead quality, conversion rates, pipeline contribution, and business outcomes.
• Develop and execute partner-led acquisition programs and events to reach new audiences and accelerate new client opportunities.
• Partner closely with Sales and XFNs teams to align acquisition priorities, lead handoff, qualification, and conversion strategies.
• Develop integrated acquisition initiatives across owned, paid, earned, partner, and event channels.
• Identify and scale successful acquisition programs across multiple LATAM markets and segments.
• Define and monitor lead, conversion, pipeline, new account, and revenue metrics, using data and insights to continuously optimize performance.
• Develop clear acquisition strategies for priority segments, including Small & Medium Business (SMB).
• Coordinate with agencies, partners, and internal stakeholders to ensure high-quality execution of acquisition programs.
• Support regional Growth initiatives by translating business priorities into scalable lead generation and conversion programs.
• Build strong relationships with strategic partners and identify opportunities to expand the LATAM acquisition ecosystem.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in Lead Acquisition, Demand Generation, Growth Marketing, Integrated Marketing, or a related marketing function, preferably within a B2B or SMB environment.
• Experience developing and executing lead acquisition strategies and campaigns focused on new client acquisition and business growth.
• Proven experience managing the end-to-end lead lifecycle, including lead generation, qualification, segmentation, nurturing, and conversion.
• Experience building and optimizing lead nurturing programs and journeys to improve lead quality, conversion, and pipeline contribution.
• Professional proficiency in English and Spanish to collaborate with regional partners and key stakeholders based in LATAM and Global markets, where English and Spanish are primary working languages.
• Experience developing and executing partner marketing and acquisition events to generate leads and accelerate business opportunities.
• Strong project management and XFNs stakeholder management skills, with the ability to manage multiple programs simultaneously.
• Analytical mindset with experience defining and tracking lead acquisition, conversion, pipeline, and revenue metrics and using insights to optimize performance.
• Strong understanding of marketing funnels, audience segmentation, campaign optimization, and data-driven acquisition strategies.

Job Information

About ByteDance Brazil

ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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