Merchant Growth Performance Manager

99; São Paulo; On-site; BRL 260,000 - 420,000; Full time

Job summary

99 is seeking a Merchant Performance Growth Manager to drive strategic impact in a fast-growing logistics and payments platform. You will build merchant growth strategies from scratch, craft SOPs, and align partner investments with user value.

In this role you will lead data-driven initiatives, oversee cross-functional teams, and develop growth playbooks to maximize GMV, orders, and funnel conversion across key merchants while balancing merchant and user needs.

Qualifications

• Proven experience in Growth Marketing, Commercial Strategy, Revenue Management, or Business Operations.
• Strong analytical capabilities with mandatory proficiency in SQL for independent data extraction and analysis. Familiarity with AI tools for process and analytical optimization is highly expected.
• Soft Skills: Exceptional cross-functional leadership and negotiation skills.
• Execution-focused: owner of JBPs and SOPs from planning to daily metric tracking.

Responsibilities

• Strategic Growth Planning: Build a clear framework to set up the main plans for GMV, Orders and full funnel conversion for most relevant merchants, understanding their necessity and providing clarity about how to achieve these goals.
• Design Growth Playbooks: Build and execute tailored, data-driven strategies, focusing on promotions, coupons, assortment, ETA and others KPIs to set clear targets and elevate performance across Priority, Regional, and Long-Tail merchants.
• Campaigns Strategy & ROI improvement: Strategically allocate platform investments across verticals and tiers. By utilizing continuous A/B testing and forecasting, you will ensure every real spend delivers maximum value for both the platform and our partners.
• Drive Key Initiatives: Lead critical business levers, such as our overarching assortment strategy, using data insights to secure partner alignment and inspire cross-functional teams to execute flawlessly.
• Turn Metrics into Solutions: Translate daily account performance into immediate business action. You will monitor account health closely and proactively rally the Growth and Operations teams to deliver rapid, structural solutions when priority accounts need a boost.
• Bridge Growth & Commercial: Act as the strategic hub between teams. You will manage Joint Business Plans (JBPs) and leverage deep data insights to guide, challenge, and align the Commercial team with our core growth objectives.

Skills

Growth Marketing

Commercial Strategy

Revenue Management

Business Operations

Stakeholder Management

Negotiation

Tools

SQL

AI Tools

Job description

About The Company

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

About The Company

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

About The Team/role

The Merchant Performance Growth Manager offers a unique opportunity to drive strategic impact at one of the market's fastest-growing companies, focusing on a dynamic and rapidly expanding business line. This highly strategic, data-driven role requires a blend of sharp analytical thinking, exceptional stakeholder management, and strong negotiation skills to deeply understand our user base, our merchants’ business goals, and the optimal intersection between the two.

The Merchant Performance Growth team acts as the crucial link between our customer‑centric strategy and commercial execution. As the Manager, you will serve as the definitive bridge connecting User Growth strategies with Sales necessities. Your primary mission is to build the merchant growth strategy from the ground up, developing clear Standard Operating Procedures, crafting comprehensive growth playbooks, and determining how we better invest across key partners to mutually benefit merchants and users.

You will not just be a passive observer; you will act as a facilitator, a strategic consultant, and the ultimate guarantor of results. By leveraging highly complex operations and cross‑functional leadership, you will guide the Commercial team toward data‑driven decisions, ensuring that our users don’t just use our platform - they love it, while driving long‑term relationship building and loyalty with our top merchants.

In this role, you'll be...

• Strategic Growth Planning: Build a clear framework to set up the main plans for GMV, Orders and full funnel conversion for most relevant merchants, understanding their necessity and providing clarity about how to achieve these goals.
• Design Growth Playbooks: Build and execute tailored, data‑driven strategies, focusing on promotions, coupons, assortment, ETA and others KPIs to set clear targets and elevate performance across Priority, Regional, and Long‑Tail merchants.
• Campaigns Strategy & ROI improvement: Strategically allocate platform investments across verticals and tiers. By utilizing continuous A/B testing and forecasting, you will ensure every real spend delivers maximum value for both the platform and our partners.
• Drive Key Initiatives: Lead critical business levers, such as our overarching assortment strategy, using data insights to secure partner alignment and inspire cross‑functional teams to execute flawlessly.
• Turn Metrics into Solutions: Translate daily account performance into immediate business action. You will monitor account health closely and proactively rally the Growth and Operations teams to deliver rapid, structural solutions when priority accounts need a boost.
• Bridge Growth & Commercial: Act as the strategic hub between teams. You will manage Joint Business Plans (JBPs) and leverage deep data insights to guide, challenge, and align the Commercial team with our core growth objectives.

We're eager to be in touch because you have...

• Experience: Proven experience in Growth Marketing, Commercial Strategy, Revenue Management, or Business Operations, preferably within a fast‑paced tech, delivery, or e‑commerce environment.
• Technical Skills: Strong analytical capabilities with mandatory proficiency in SQL for independent data extraction and analysis. Familiarity with AI tools for process and analytical optimization is highly expected.
• Soft Skills: Exceptional cross‑functional leadership and negotiation skills. Ability to push back on senior stakeholders, say \"no\" when necessary, and constructively steer partner teams toward shared strategic goals.
• Execution Focus: A track record of acting as an owner—moving seamlessly from high‑level strategic planning (JBPs, budget allocation) to granular operational execution (SOP creation, daily metric tracking).

You’ll love working at DiDi because...

We create user value

We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data‑driven

We are strong believers in making informed decisions, that’s why we are data‑driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win‑win Collaboration

Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity

Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth

We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion

Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a vision of the future or something we wish to have one day, it is a non‑negotiable value of who we are.

We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).