Market Research Senior Analyst

DiDi Chuxing; São Paulo; Hybrid; BRL 120,000 - 180,000; Full time

Job summary

DiDi Chuxing in São Paulo seeks a Market Intelligence Analyst to identify and qualify merchants, deep-dive into competitor landscapes, and deliver actionable insights that shape merchant acquisition strategy. You will map regions, analyze local dynamics in key categories, and develop reports that inform pricing and targeting.

Fluency in English is mandatory, and experience with web scraping and data tools is valued.

Qualifications

• Background in Business, Economics, Marketing, Market Research, or related fields.
• Strong research skills with experience in competitive analysis and market intelligence.
• Proficiency in Excel/Google Sheets and familiarity with research tools and databases.
• Analytical mindset with ability to synthesize complex market information into clear insights.
• Experience with web scraping, data collection methodologies, or similar research techniques.
• Fluency in English (mandatory) – multicultural exposure and frequent interaction with China.

Responsibilities

• Conducting comprehensive competitor mapping across regions (coverage, pricing, delivery slots).
• Analyzing market trends and local player dynamics in key categories (supermarkets, pharmacies, beverages stores).
• Identifying white spaces and coverage gaps through systematic market analysis.
• Monitoring competitor strategies, promotional activities, and market positioning.
• Developing market intelligence reports that inform acquisition targeting and strategy.
• Supporting pricing analysis and competitive benchmarking initiatives.
• Tracking industry developments and emerging players that could impact our market position.
• Collaborating with leads management team to translate market insights into actionable opportunities.

Skills

Market Research

Excel / Sheets

Analytical Thinking

Web Scraping

Competitive Analysis

English Proficiency

Education

Business / Economics / Marketing

Tools

Web Scraping Tools

Research Databases

Job description

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

About the team/role

The Lead Acquisition & Intelligence team is responsible for identifying and qualifying the right merchants to join our platform, ensuring that sales teams focus on the most relevant opportunities. As a Market Intelligence Analyst, you will deep-dive into competitor landscapes, market trends, and coverage gaps to deliver actionable intelligence that shapes our merchant acquisition approach.

In this role, you'll be...

• Conducting comprehensive competitor mapping across regions (coverage, pricing, delivery slots).
• Analyzing market trends and local player dynamics in key categories (supermarkets, pharmacies, beverages stores).
• Identifying white spaces and coverage gaps through systematic market analysis.
• Monitoring competitor strategies, promotional activities, and market positioning.
• Developing market intelligence reports that inform acquisition targeting and strategy.
• Supporting pricing analysis and competitive benchmarking initiatives.
• Tracking industry developments and emerging players that could impact our market position.
• Collaborating with leads management team to translate market insights into actionable opportunities.

We're eager to be in touch because you have...

• Background in Business, Economics, Marketing, Market Research, or related fields.
• Strong research skills with experience in competitive analysis and market intelligence.
• Proficiency in Excel/Google Sheets and familiarity with research tools and databases.
• Analytical mindset with ability to synthesize complex market information into clear insights.
• Experience with web scraping, data collection methodologies, or similar research techniques.
• Fluency in English (mandatory) – multicultural exposure and frequent interaction with China.

You'll love working at DiDi because...

We create user valueWe strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.We are data-drivenWe are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.We Win-win CollaborationSuccess is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.We believe in integrityIntegrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other. GrowthWe always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow. Diversity and InclusionWe need to amortize...

Diversity & Inclusion

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are. We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us. We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).