Media Strategist (Remote, Sao Paulo)

Blacksmith Agency; São Paulo; Remote; BRL 383,000 - 601,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Media Strategist to own paid media for B2B and growth-brand clients. You will set budgets, strategies, and narratives, acting as the strategic voice in client conversations.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize campaigns, track conversions with GA4/Tag Manager/pixels, and craft 90-day roadmaps for each client.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Track record of moving ROAS/CPA/pipeline metrics.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting, and creative testing; know when to kill a campaign.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Campaign budgeting

Campaign optimization

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.