Media Strategist (Remote, Florianopolis)

Blacksmith Agency; Florianópolis; A distancia; BRL 120.000 - 180.000; Jornada completa

Descripción de la vacante

Blacksmith Agency is an AI-first digital agency seeking a Media Strategist to own paid media for a book of B2B and growing-brand clients. You will set targeting, budgets, roadmaps, and narrative during client calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids, test creative, and provide clear ROAS and funnel insights to senior leadership on every 90-day plan and quarterly review. The role is fully remote for international clients.

Formación

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsabilidades

• Own paid media for a book of B2B and growing-brand clients across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting and creative testing; know when to pause a campaign.
• Ensure accurate conversion tracking and attribution using GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmaps for each client and present the story behind the numbers.
• Drive account growth through retention, upsell and long-term client relationships.

Conocimientos

Google Ads

Meta Ads

ROAS

CPA

Agency experience

English (US)

Herramientas

GA4

Tag Manager

Pixels

Descripción del empleo

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.