Demand Generation Manager (Remote, Florianopolis)

Blacksmith Agency; Florianópolis; Remote; BRL 495,000 - 715,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency is seeking a Demand Generation Manager to own paid media for a book of B2B and growing-brand clients. You will shape targeting, budget calls, roadmaps, and the client narrative, acting as the strategic voice in discussions.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize bidding and testing, and ensure accurate attribution and reporting for client success.

Qualifications

• 3+ years hands-on in Google Ads and Meta, with campaigns built and optimized by you.
• Track record of moving ROAS/CPA/pipeline numbers.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting and creative testing, and know when to pause a campaign.
• Set up and trust conversion tracking: GA4, Tag Manager, platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads & Meta

ROAS/CPA improvement

Agency experience

English communication

Tools

GA4

Google Tag Manager

Platform pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Demand Generation Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.