Martech IT Manager

Electrolux Group; São Paulo; Hybrid; BRL 180,000 - 280,000; Full time

Benefits offered by this job

Flexible work hours

Profit share bonus

Extended parental leave

Insurance policy plan

Discounts on Electrolux products

Learning opportunities

Job summary

Electrolux Group based in São Paulo is seeking a Martech IT Manager to lead the evolution of our LATAM marketing technology ecosystem. You will bridge Marketing, Data, Digital Product and IT teams to deliver scalable solutions.

You will partner with Data, CRM and Digital teams to strengthen audience activation, personalization and consumer engagement while ensuring governance, privacy and security compliance.

Qualifications

• Bachelor’s degree in IT, Marketing, Engineering, Business or Analytics.
• Experience leading Martech, CRM, Customer Data or Marketing Operations ecosystems.
• Strong knowledge of data governance and privacy principles.

Responsibilities

• Lead evolution of Electrolux LATAM's marketing technology ecosystem.
• Bridge Marketing, Data, Digital Product and IT teams to deliver solutions.
• Identify digitalization opportunities and scale marketing operations.

Skills

Martech

CRM systems

Customer data

Digital marketing

Data governance

Education

Bachelor's degree in IT/Marketing/Engineering/Business/Analytics

Tools

APIs

Integrations

Security

Job description

São Paulo-SP At Electrolux Group, our vision is to be the home appliance industry leader in consumer satisfaction by delivering outstanding lifetime experiences with solutions that always get better. We share ideas and collaborate so that together, we can develop solutions that deliver more enjoyable and sustainable living.

Job Description

Be part of something bigger. Decode the future.

At Electrolux Group, our vision is to be the home appliance industry leader in consumer satisfaction by delivering outstanding lifetime experiences with solutions that always get better. We share ideas and collaborate so that together, we can develop solutions that deliver more enjoyable and sustainable living.

Come, join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home!

About the role:

For more than one hundred years now, the Electrolux Group has been working towards shaping living for the better, developing and manufacturing products to answer people's needs regarding taste, care, and wellbeing. The Electrolux Tech teams have the mission of creating solutions optimized for the future of the business, delivering outstanding experiences through the use of traditional and new technologies. It's their proactive work that allows the Electrolux Group to keep going on the forefront of innovation within the consumer journey.

What you’ll do:

As a Martech IT Manager you'll lead the evolution of Electrolux LATAM's marketing technology ecosystem, acting as the bridge between Marketing, Data, Digital Product and IT teams. You'll also be responsible for identifying digitalization opportunities, enabling scalable marketing operations, improving consumer activation capabilities, and maximizing the value of our platforms.

In detail, you will:

• Own the strategy, governance and continuous evolution of the marketing technology landscape, ensuring platforms, capabilities and investments support business objectives, consumer engagement and operational excellence across LATAM.
• Serve as Technology Business Partner for Marketing, being the main interface between Marketing and IT, translating business needs into technology solutions.
• Partner with Data, CRM and Digital teams to strengthen audience activation, customer segmentation, personalization and consumer engagement capabilities, ensuring marketing teams can effectively leverage customer data while respecting privacy and governance requirements.
• Manage Platforms, Integrations and Technical Delivery, overseeing the implementation, support and continuous improvement of marketing-related platforms and integrations, working closely with architecture, security, engineering and external partners to ensure reliable and scalable solutions.
• Promote Governance, Compliance and Best Practices: ensure all marketing technology solutions comply with company standards for security, privacy, architecture and data governance, while promoting sustainable operating models and platform best practices across the organization.
• Identify and Deliver Digital Innovation Opportunities: continuously assess emerging technologies, automation opportunities and AI-driven capabilities that can improve productivity, marketing effectiveness and consumer experiences, transforming ideas into scalable business solutions.

As part of the culture of continuous improvement, you will be involved in Lean Thinking projects and activities (EMS/EAI).

Who you are:

• Bachelor's degree in Information Technology, Marketing, Engineering, Business, Analytics or related field.
• Proven experience leading or supporting Marketing Technology (Martech), CRM, Customer Data, Digital Marketing or Marketing Operations ecosystems.
• Solid understanding of data, APIs, integrations, governance, privacy and security principles.
• Solid experience as a people manager.
• Advanced/Fluent English is mandatory.

Where you’ll be:

You will be based at the São Paulo office, the center of Electrolux Sales and Marketing operations in Brazil and the workplace of collaborators who are driven by the creation of value along the steps of the Consumer Journey.

In order to create a culture of inclusion and care for everyone's wellbeing, we offer the following benefits:

• Flexible work hours/hybrid work environment;
• Profit share bonus;
• Extended parental leave (6 months for primary caregiver and 4 weeks for secondary caregiver);
• Insurance policy plan;
• Discounts on our award-winning Electrolux products and services;
• Extensive learning opportunities and flexible career path.

As part of Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.