Marketing Technology and Operations Manager

Infogain - LATAM

São Paulo

Presencial

BRL 272 183 - 462 711

Tempo integral

14 dias+

Gerador de candidaturas

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Resumo da oferta

A leading technology consulting firm is seeking a Marketing Technology & Operations Manager to lead their marketing technology stack and optimize processes. The ideal candidate will have extensive experience in marketing automation and CRM systems, specifically Salesforce and HubSpot, and will be responsible for enhancing campaign execution and operational efficiency.

Qualificações

3-4+ years of experience in marketing technology management.
Strong technical expertise in Salesforce and HubSpot.
Proficiency in reporting and analytics.

Responsabilidades

Manage and optimize the marketing technology stack.
Oversee marketing operations including lead management and campaign execution.
Develop and implement automation workflows.

Conhecimentos

Marketing automation

CRM integration

Data analytics

Problem-solving

Project management

Ferramentas

Salesforce (SFDC)

HubSpot

Google Sheets

Google Tag Manager (GTM)

6sense

Descrição da oferta de emprego

Marketing Technology and Operations Manager

Direct message the job poster from Infogain - LATAM

Marketing Technology and Operations Manager

We are seeking a highly skilled Marketing Technology & Operations Manager for one of our clients. As such, you will have to lead their marketing technology stack, streamline automation processes, and enhance campaign execution. The ideal candidate has experience in marketing automation, CRM systems, and data analytics, with hands-on experience in Salesforce (SFDC) and HubSpot. In this role, you will be responsible for implementing, managing, and optimizing marketing systems to enhance eﬃciency and performance. Additionally, you will serve as the primary support resource during US hours, ensuring seamless operations for our global team.

Responsibilities

Manage and optimize the marketing technology stack, ensuring seamless integration between tools as Salesforce, HubSpot, 6sense, WordPress, and other marketing automation platforms.
Own and manage relationships with external marketing technology vendors for lights-on support, serving as the primary point of contact for their Customer Success Managers during U.S. business hours while other team members are offline
Oversee marketing operations, including lead management, data hygiene, campaign execution, and reporting.
Develop and implement automation workflows to improve lead nurturing, scoring, and pipeline velocity.
Collaborate with sales, marketing, and RevOps teams to align technology and operations with business objectives.
Monitor and improve marketing performance metrics, providing insights and recommendations to stakeholders.
Implement and enforce data governance best practices, ensuring compliance with GDPR, CCPA, and other regulations.
Evaluate new technologies and tools, making recommendations for improving efficiency and performance.

Requirements and Skills

3-4+ years of experience in marketing technology and operations, preferably in a B2B environment.
Strong technical expertise in Salesforce (SFDC) and HubSpot
Experience with marketing automation, CRM integration, and data management.
Proficiency in reporting and analytics.
Strong data skills and proficiency with Google Sheets, formulas
Excellent problem-solving and project management skills with the ability to prioritize and execute multiple initiatives.
Strong understanding of digital marketing, demand generation, and ABM strategies.
Ability to work cross-functionally and communicate technical concepts to non-technical stakeholders.

Nice to have

ABM Platforms: Experience with 6sense, Terminus, Demandbase, or other account-based marketing (ABM) tools
SEO & Web Analytics: Knowledge of Google Tag Manager (GTM),
Advertising & Paid Media: Familiarity with Google Ads, LinkedIn Ads, and programmatic advertising platforms

The Company

Infogain is a digital platform engineering firm based in Silicon Valley. We engineer business outcomes for Fortune 500 companies and digital natives in the technology, healthcare, insurance, travel, telecom, and retail/CPG industries. We accelerate experience-based transformation in the delivery of digital platforms using technologies such as cloud, microservices, automation, IoT, and artificial intelligence. Infogain is a multi-cloud expert in hyper-scale cloud providers: Microsoft Azure, Google Cloud Platform, and Amazon Web Services.

Infogain, an Apax Fund's portfolio company, has offices in California, Washington, Texas, the United Kingdom, the United Arab Emirates, and Singapore, with delivery centers in Seattle, Houston, Austin, Montevideo, Krakow, Noida, Bangalore, Pune, Gurgaon, and Mumbai.

Infogain is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.

Seniority level