Coordenador de Marketing Generalista (AI Marketing e Growth)

LinkedIn Job Wrapping; São Paulo; Remote; BRL 80,000 - 140,000; Full time

Benefits offered by this job

Meal (VR)

Free Office (work from home)

Gympass

Life, Health & Dental Insurance

Bi-monthly Get Togethers

Woba

Semi-annual evaluations

Job summary

Artefact seeks a versatile Marketing Operations professional to coordinate LatAm initiatives from São Paulo in a remote-first setup. You will drive CRM campaigns, nurture leads, and optimize paid media while enabling AI-driven workflows.

The role requires strong writing, analytics, and independence to execute across multiple fronts. You will collaborate on content planning, editorial reviews, and performance tracking using GA4 and Looker Studio, with minimal supervision and a strong data-driven

Qualifications

• Bachelor's degree in a related field.
• Experience across multiple marketing fronts (CRM, paid media, content, analytics).
• Proven track record in growth, CRM, or B2B marketing with portfolio or case studies.

Responsibilities

• Coordinate LatAm marketing operations in a generalist capacity.
• Design and optimize CRM campaigns and automation flows.
• Manage LinkedIn Ads, Google Ads, and AI-driven workflows.

Skills

CRM & Lead Lifecycle

Growth Marketing

Content Marketing

Data Analytics

Autonomy

English Proficiency

Education

Bachelor's degree

Tools

Salesforce

Pardot

HubSpot

Looker Studio

Job description

The current opening is for the Brazilian office located in São Paulo/SP, but we are in a Home Office model (with no plans to return in person) and the work in the physical office is optional. #LI-Remote

Who we are

Artefact is a new generation of a data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we're enjoying skyrocketing growth.

Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we've acquired with our 300+ internation brands around the globe.

We have 1000+ employees across 20 offices in 17 countries who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.

What you will be doing: Key responsibilities

Your role is to coordinate LatAm marketing operations in a generalist capacity, driving growth and content initiatives across multiple simultaneous fronts. Your key areas of focus include:

• CRM & Lead Lifecycle Management: Design and optimize CRM campaigns (automation flows, nurturing, and re-engagement segmented by funnel stage in Salesforce/Pardot), reactivate stalled leads, and identify conversion-ready prospects.
• Paid Media & AI-Driven Workflows: Manage and optimize paid media (LinkedIn Ads and Google Ads), build AI workflows (automations, agents, content review, GEO/SEO, brand monitoring), conduct weekly funnel analysis, and coordinate agencies and vendors.
• Content Creation & Editorial Strategy: Drive content creation (LinkedIn, newsletters, YouTube) from editorial planning through review and publication.
• Data Analysis & Performance Tracking: Leverage data and funnel metrics (GA4, Looker Studio, advanced Excel/Sheets) with autonomy to make strategic decisions based on insights.
• Autonomous Execution: Bridge strategy and execution with a solid foundation in growth, strong writing skills, and the ability to operate independently without direct supervision.

What We Are Looking For (Requirements)

• Education: Bachelor's degree within the last 5 years in Marketing, Advertising, Administration, Engineering, Economics, or related fields.Generalist
• Profile: Repertoire spanning more than one marketing front (CRM, paid media, content, analytics) with a balance of strategy and execution.
• Growth & CRM Expertise: Proven experience in growth, CRM, or B2B marketing (portfolio or case studies mandatory), with mastery of CRM and automation tools (Salesforce, Pardot, HubSpot, or similar).
• Paid Media & AI Integration: Knowledge of paid traffic management (LinkedIn Ads and Google Ads) and practical use of AI in work (Claude, ChatGPT, n8n, Zapier, or similar) with concrete automation examples.
• Content Production: Experience creating content (articles, posts, newsletters, emails) with strong writing skills.
• Data & Analytics: Ability to read data and funnel metrics (GA4, Looker Studio, advanced Excel/Sheets) with autonomy to make data-driven decisions.
• Autonomy: Ability to work independently without direct step-by-step supervision.
• Languages: Advanced English required.

What We Offer:

• Meal (VR)
• Free Office (work from home or anywhere you want!)
• Gympass
• Insurance: Life, Health, and Dental
• Bi-monthly Meetings (our Get Together where we meet to be together, with workshops, lectures, training, and a happy hour!)
• Woba (you can book coworking spaces anywhere you want!)
• Semi-annual evaluations (with opportunities for promotion)

Why you should join us

• Artefact is the place to be: come and build the future of marketing
• Progress: every day offers new challenges and new opportunities to learn
• Culture: join the best team you could ever imagine
• Entrepreneurship: you will be joining a team of driven entrepreneurs. We'll not give up until we make a huge dent in this industry!