Head of LATAM Marketing

Cognition; São Paulo; On-site; BRL 300,000 - 420,000; Full time

Job summary

Cognition is an applied AI lab building end-to-end software agents. We are expanding LATM marketing momentum to drive brand, demand, and partnerships with developers, technical buyers, and enterprise decision-makers.

You will own the end-to-end marketing motion for LATM—localizing programs, building net-new initiatives, and ensuring Cognition is credible and compelling to the audience.

Qualifications

• 5–10 years in enterprise B2B GTM roles for LATAM markets.
• Fluent in Portuguese, Spanish and English with cross-cultural fluency.
• Experience across demand generation, field marketing, partner marketing and events.
• Experience building partner programs with resellers, SIs, and platform alliances.
• Able to operate with HQ while moving independently in an undefined environment.
• Ability to translate complex technical products into enterprise messaging.
• Collaborative and low-ego mindset.

Responsibilities

• Own marketing for LATM regions including Brazil and Mexico end-to-end, building local programs when gaps exist.
• Partner with LATM sales to align marketing to pipeline priorities.
• Own vertical ABM strategy and ground campaigns with real customer outcomes.
• Localize core positioning and messaging for the market with product marketing.
• Lead LATM events strategy and third-party sponsorships with global partners.
• Develop and own partner marketing with resellers, SIs, GSIs, and platform partners.
• Create joint GTM programs with key partners and field enablement.
• Track pipeline contribution and marketing performance for the region.

Skills

GTM strategy

Demand generation

Field marketing

Partner marketing

Events management

Cross-cultural marketing

Enterprise messaging

Job description

We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks,

The Role

Cognition is building momentum internationally, and this role exists to turn early traction into a durable market presence. You will own the end-to-end marketing motion for LATM — from how we show up in the market to how we generate pipeline and build the Cognition brand with developers, technical buyers, and enterprise decision-makers.

This is a builder role. You'll work closely with HQ marketing and our Head of LATM to localize global programs, create net-new initiatives where needed, and ensure Cognition is credible and compelling to this audience.

What You’ll Do

• Own marketing for key LATM regions including Brazil and Mexico end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies. Adapting global programs and building local ones where gaps exist.

• Partner with the LATM sales and account teams to align marketing activity to pipeline priorities and key target accounts.

• Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes.

• Localize core positioning and messaging for the market, working closely with product marketing.

• Lead LATM events strategy, including owned events and third-party sponsorships, in partnership with global programming.

• Build and own the partner marketing motion, developing co-marketing programs with resellers, SIs, and platform partners that generate pipeline and extend Cognition's reach into accounts.

• Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement that helps partners tell the Cognition story credibly

• Track and report on pipeline contribution and marketing performance for the region.

What Success Looks Like

• Cognition has a credible, consistent brand presence in the LATM market

• Partner marketing is a meaningful and measurable pipeline channel

• Key SI and platform partners can tell the Cognition story and are actively co-selling and co-marketing

• HQ and LATM are tightly aligned on messaging, programs, and priorities

• Cognition becomes known as a serious player in the LATM developer and enterprise ecosystem

You Should Be:

• 5–10 years in enterprise B2B GTM, with meaningful experience in LATM marketing roles.

• Fluent in Portuguese, Spanish and English; able to operate credibly in both cultures and navigate the nuances of each

• Experienced across a mix of demand generation, field marketing, partner marketing, and events — this is not a specialist role

• Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances

• A strong operator who's comfortable building in an environment where not everything is defined. You know how to pull from HQ while moving independently

• Able to translate complex technical products (AI, developer tools) into messaging that resonates with enterprise buyers and technical audiences

• Collaborative and low-ego

Bonus Points:

• Experience in developer tools, AI/ML, or engineering productivity platforms

• Background at a company with a services-plus-product model (forward-deployed engineers, professional services, or solutions engineering)

• Existing relationships with key Brazil SIs and resellers

Equal Opportunity

Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.