Marketing Specialist

Warner Bros. Entertainment; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading entertainment company is seeking a proactive Marketing Specialist to drive marketing strategies in Brazil for their kids and animation sectors. The ideal candidate will excel in developing campaigns, collaborating with cross-functional teams, and analyzing market trends to enhance engagement across various platforms.

Qualificações

• Bachelor’s degree in Marketing or a related field required.
• Fluent in English.
• Proven experience in marketing planning and executing 360° campaigns.

Responsabilidades

• Support planning for the Latin America market and contribute to strategic marketing discussions.
• Collaborate with cross-functional teams to develop marketing strategies for local productions.
• Analyze marketing results and provide insights to improve campaign performance.

Conhecimentos

Marketing Planning

Project Management

Digital Marketing

Social Media

Public Relations

Data Analysis

Formação académica

Bachelor’s degree in Marketing or related field

Descrição da oferta de emprego

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your new role

We are seeking a talented and proactive Marketing Specialist to join our dynamic team in Brazil, focusing on the Latin American market. This role is pivotal in driving our marketing strategies within the entertainment industry, specifically for kids and animation across Max, digital streaming platform, and brands like Cartoon Network, Discovery Kids and Adult Swim. The successful candidate will work cross-functionally, developing close relationships with key stakeholders to ensure alignment and collaboration across initiatives.

Your role accountabilities:

• Support the planning process for Latin America, contributing to strategic discussions and providing market insights to enhance campaign effectiveness.
• Collaborate with the Senior Marketing Manager, Marketing Analyst and other team members in the development of marketing strategies and campaigns for both local and regional intellectual properties (IPs) – Main focus Local Original Productions.
• Collaborate on the go-to-market plans for local original productions and regional priorities, tailoring narratives for Brazilian audiences.
• Support in the definition and update of content priorities and alignment of promotional calendar with regional and local team for the different spaces (auto-promo, in-platform, cross-promo)
• Coordinate the implementation of ambidextrous campaigns with internal teams (GTM, Creative Services, in platform, merchandising, social media and PR) and external partners.
• Build and maintain strong relationships with cross-functional teams, including LOP, Content, Sales, and Distribution, to facilitate go-to-market strategies and maximize campaign impact.
• Build strategic planning presentations for regional markets.
• Analyze marketing results and metrics, providing actionable insights to improve campaign performance. Track and monitor key performance indicators (KPIs) to measure success.
• Identify and support brand synergy opportunities with other company verticals (e.g., Consumer Products, Games, Distribution and Franchises).
• Work with data & insights to identify trends, consumer behavior, and competitive landscape, helping to inform marketing strategies and approaches.
• Assist in budget tracking and follow-up, ensuring projects stay within financial limits and providing recommendations for effective resource allocation.
• Carry out and formalize bidding processes for purchases with the procurement area.
• Assistance with payment and contract requests for the area.

Qualification & Experiences:

• Bachelor’s degree in Marketing Business on a related field.
• Fluent in English
• Proven experience as a Marketing Specialist or in a similar role with experience in marketing planning, project management and execution of 360° campaigns across digital, social, PR, events, and partnerships.

Other nice to have:

• Spanish understanding
• Broad knowledge and experience in entertainment industry with passion for kids content, animation, and pop culture is a strong plus.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.