Marketing Specialist

Versuni; Região Geográfica Intermediária de São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A Versuni está buscando um Especialista em Marketing para liderar iniciativas no Brasil em eletrodomésticos. A função inclui gerenciamento de portfólio, colaboração entre equipes e desenvolvimento de estratégias de comunicação. O candidato ideal terá experiência em marketing, habilidades analíticas, e será fluente em inglês.

Qualificações

• Mínimo de 5 anos de experiência em marketing, idealmente em eletrodomésticos.
• Perfil prático e fluente em inglês.
• Conhecimento em gestão de portfólio e P&L.

Responsabilidades

• Liderar equipes na construção e execução de planos locais de marketing.
• Colaborar com gerentes de contas principais para estratégias de venda.
• Responsável pela análise pós-ativação em todas as ativações, com foco em KPIs.

Conhecimentos

Comunicação

Habilidade Analítica

Formação académica

HBO ou equivalente local em Marketing, Engenharia, Administração

Descrição da oferta de emprego

Join to apply for the Marketing Specialist role at Versuni

Join to apply for the Marketing Specialist role at Versuni

About The Role

Serves as the category champion for the Brazil region for domestic appliances (including home, kitchen and coffee), leading go-to-market initiatives. Must have a strong comprehension of local market dynamics - including competition, pricing and positioning.

About The Role

Serves as the category champion for the Brazil region for domestic appliances (including home, kitchen and coffee), leading go-to-market initiatives. Must have a strong comprehension of local market dynamics - including competition, pricing and positioning.

Serves as the liaison between product development and marketing and trade marketing teams, deep diving into detailed go to market, product communication, sales and execution on the POS.

Advocates on behalf of the region, developing business cases, communication strategies and partnering with sales, while collaborating to resolve headwinds impacting the business.

The Impact You’ll Make

Go-to-Market Excellence (Mental Availability):

• Lead a team of cross-functional partners in building and executing localized GTM plans across all consumer touch points including in-store execution, digital shelf, ecommerce, paid media, owned media and earned media, PR, product seeding and sampling, and inventory availability.
• Ensure visibility within the organization - holding key stakeholders accountable for driving on-time, on-strategy and on-budget executions related to NPI and campaign launches.
• Conduct post analysis on all activations, demonstrating knowledge in both business performance impacts (sell in, sell out) and advertising KPIs (ROAS, CTR, CVR, etc). Recommend improvements and socialize those learnings to drive future success across all COE (centers of excellence) such as Amazon Media, DTC and Retail Media.
  
  

Category Management (Scalable Portfolio)

• Responsible for strategic portfolio management and SKU rationalization efforts including phase in and phase out, pricing strategies, benchmarking and commercial strategies in the assigned categories.
• Translate category and product strategies into actionable regional strategies – identifying the breakthrough messaging needed to increase marketability and maximizing sales.
• Knowledge in AnP spend and P&L impacts to drive accountability across center of excellence – ensuring each team can provide relevant business cases for their investment asks and expenditures to the business.
  
  

Sales Enablement (Physical Availability)

• Collaborate with key account managers for selling stories, sell-in strategy, retailer placement, and channel management across key launches.
• Deep dive on market dynamics and category analysis, providing visibility on category developments in the country to the organization.
• Localize the value proposition of our products to ensure our sales tools support the selling process of the products and keep sales teams informed on any product related changes to our process.
  
  

The Skills And Knowledge You’ll Bring

• Strong communication skills.
• Min. 5 years experience in Marketing, according business scope. Experience in domestic appliances is a plus.
• Min. HBO (or local equivalent) in Marketing, Engineering, Business or Administration.
• Analytical skills is mandatory.
• Knowledge in offline and online sales, portfolio management, business management and P&L.
• Fluent in English.
• Hands on profile.
  
  

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?

7378

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Appliances, Electrical, and Electronics Manufacturing

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