Marketing Manager

Fanatics Betting & Gaming; São Paulo; On-site; BRL 180,000 - 280,000; Full time

Job summary

Fanatics Collectibles is seeking a Marketing Manager to lead the company’s marketing strategy for Brazil, with reach into Latin America. The candidate should be proactive, hands‑on, and capable of balancing strategic vision with execution.

Experience in sports, collectibles, or licensing is a strong advantage; travel willingness is required. The role focuses on brand growth, consumer engagement, and sales across multiple channels.

Qualifications

• 5+ years of marketing experience including leadership roles.
• Background in sports, entertainment, collectibles, or licensing preferred.
• Strong knowledge of digital marketing, branding, e-commerce and CRM.

Responsibilities

• Develop and execute the company’s marketing plan with focus on brand growth and consumer engagement.
• Plan and implement multi-channel campaigns (digital, trade, influencers, events, partnerships) for Brazil and LATAM.
• Lead product and license launches with clear communication and activation strategies.
• Manage relationships with agencies, vendors, and strategic partners.
• Collaborate with product, sales, design, and licensing teams for cohesive GTM efforts.
• Monitor KPIs and prepare data-driven reports to inform decisions.
• Engage with the collector community to strengthen brand relationships.
• Ensure consistent brand representation across channels and touchpoints.
• Represent the brand at trade shows, events, and activations in Brazil and internationally.

Skills

Digital marketing

Branding

CRM

E-commerce

Media campaigns

Education

Bachelor’s degree in marketing or related field

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Role Summary

Fanatics Collectibles is seeking a Marketing Manager who will be responsible for leading the company’s marketing strategy, primarily focused on the Brazilian market, with additional reach into other Latin American countries. We are looking for an experienced, proactive, hands‑on professional who combines strategic vision with strong execution capabilities. Previous experience in the sports industry or with licensed products is a strong advantage.

Key Responsibilities:

• Develop and execute the company’s marketing plan, focusing on brand growth, consumer engagement, and sales.


• Plan and implement multi‑channel marketing campaigns (digital, trade, influencers, events, partnerships) targeting both Brazil and broader Latin America.


• Lead product and license launches, defining communication and activation strategies.


• Manage relationships with agencies, vendors, and strategic partners.


• Collaborate closely with the product, sales, design, and licensing teams to ensure cohesive go‑to‑market efforts.


• Monitor KPIs and prepare analytical reports to support data‑driven decision‑making.


• Develop initiatives to strengthen the relationship with the collector community.


• Ensure consistent brand representation across all channels and touchpoints.


• Represent the brand at trade shows, events, and brand activations in Brazil and internationally.

Requirements:

• Bachelor’s degree in marketing, Communications, Advertising, Business Administration, or related fields.


• Minimum of 5 years of experience in marketing, including leadership roles.


• Background in sports, entertainment, collectibles, or licensing industries is preferred.


• Dynamic, creative, results‑oriented, and highly hands‑on profile.


• Strong knowledge of digital marketing, branding, e‑commerce, media campaigns, and CRM.


• Intermediate to advanced Spanish and English (desirable for regional coordination).


• Willingness to travel occasionally.

Nice to Have:

• Passion for sports, pop culture, and collectibles.


• Experience with regional campaigns across Latin America.


• Background in startups or fast‑growing companies.


• Understanding of collector consumer behavior

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.