Marketing Engagement Lead/Gerente de Produto - Dermatologia e Imunologia

BRA - 9971 Takeda Farmaceutica Brasil Ltda.; Brasil; On-site; BRL 300,000 - 500,000; Full time

Job summary

Takeda Brazil is seeking a Marketing Engagement Lead (product manager) to own local customer engagement strategy for assigned brand(s), translating core brand strategy into a locally actionable plan. You will design and optimize customer journeys, orchestrate omnichannel engagement, and manage local investments including meetings, congresses, and events, while providing insights to central teams for continuous improvement and asset reuse.

Proficiency in local language is required.

Job description

Role Mission

The Marketing Engagement Lead (product manager) will assume responsibility for the local customer engagement strategy for assigned brand(s), translating the core brand strategy and modular content into a locally actionable engagement plan. They will design and optimize the customer journey and orchestrate omnichannel engagement, integrating field and non-personal channels to enhance engagement quality and outcomes. They will be responsible for managing local engagement investments (meetings, congresses, events)—including planning, forecasting, and ROI-based allocation and providing performance, market, and customer insights to the central organization (MCE) to drive continuous improvement and execution focused on resource reuse.

Proficiency in local language is required.

Key Responsibilities

• Conduct local situational analyses and gain insights into customers, the market, and the competition to understand needs, barriers, and journeys, thereby informing engagement decisions and customer experience design across all touchpoints, with a focus on interaction quality;
• Take ownership of the Local Engagement Plan by defining target audiences, objectives, strategy, channel sequencing, module selection, budget allocation, training needs, measurement plans, and learning schedules, as well as establishing engagement targets for different channels;
• Orchestrate multidisciplinary engagement across Commercial, Medical, and Market Access functions, coordinating the cadence of activities in compliance with Standard Operating Procedures (SOPs) and compliance guidelines, while guiding and training field teams to ensure brand messaging consistency;
• Act as the primary local point of contact for the market and key customers, monitoring the competitive landscape, identifying unmet needs, and leading the localization of modular content—ensuring asset reuse, efficient MLR processes, and production via the Takeda Content Factory—while communicating identified needs and opportunities to central teams;
• Leverage data, analytics, and AI tools (such as CRM and \"next-best-action\" engines) to monitor performance, continuously optimize engagement strategies, and manage local investment with a focus on Return on Investment (ROI);
• Collaborate with Finance, Procurement, I&A, and MCE functions to ensure the integration of planning and demand data into financial cycles, closing the management loop by translating results into actionable optimizations, structured feedback, and recommendations for the continuous evolution of engagement modules and strategies.

Academic Background

Completed degree in Administration, Life Sciences, Marketing, Economics, or related fields.

Experience and Skills

• Experience in pharmaceutical/healthcare marketing, customer engagement, or omnichannel activation;
• Proven and mandatory experience in Dermatology/Immunology, with a strong understanding of the local customer landscape, treatment pathways, market dynamics, and engagement needs;
• Demonstrated success in adapting global strategies and content to local market needs and orchestrating engagement across cross-functional teams;
• Experience managing budgets and operating within compliance and MLR requirements;
• Proficiency in data, analytics, and AI-driven tools, including CRM platforms, performance analysis, and next-best-action approaches;
• Strong budget management capabilities, with the ability to prioritize engagement activities based on business impact and ROI.

Language

• Fluent English;
• Excellent verbal and written communication skills, with a strong ability to build scientific relationships.

Base

Base: São Paulo, SP (Brazil).

Job Details

Locations BRA - Parque da Cidade

Worker Type Employee

Worker Sub-Type Regular Time Type Full time

Company Culture

*Takeda is committed to fostering an inclusive culture that values diversity (e.g., people with disabilities, religion, ethnicity, gender, generations, and LGBTQI+). All our job openings reflect this commitment*

Takeda is an equal opportunity employer.

Takeda is an industry-leading, global pharmaceutical company with an unwavering dedication to putting patients at the center of everything we do. We live our values of Takeda-ism – Integrity, Fairness, Honesty, and Perseverance – and are united by our mission to stride towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine. Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. At Takeda, you will make an impact on people’s lives – including your own.