Marketing Engagement Lead - Dermatologia e Imunologia

Takeda; São Paulo; Presencial; BRL 180.000 - 290.000; Jornada completa

Descripción de la vacante

Takeda in São Paulo seeks a Marketing Engagement Lead to translate core brand strategy into a locally actionable engagement plan. You will design the customer journey and orchestrate omnichannel activation across field and non-personal channels to improve engagement quality and outcomes.

You will manage local engagement investments—including meetings, congresses, events—forecast ROI, and provide market insights to the central MCE to drive continuous improvement and reuse of assets.

Formación

• Experience in pharmaceutical/healthcare marketing, customer engagement, or omnichannel activation.
• Mandatory experience in Dermatology/Immunology with strong local market understanding.
• Proven ability to adapt global strategies to local needs and coordinate cross-functional teams.
• Experience managing budgets and operating within compliance and MLR requirements.
• Proficiency in data analytics and AI-driven tools, including CRM platforms and performance analysis.
• Strong budget management capabilities to prioritize engagement activities by ROI.

Responsabilidades

• Conduct local situational analyses to understand customers, market, and competition to inform engagement decisions.
• Own the Local Engagement Plan: define audiences, objectives, strategy, channel sequencing, budget, training, measurement, and learning schedules.
• Coordinate with Commercial, Medical, and Market Access functions to ensure SOP and compliance adherence and guide field teams.
• Act as the primary local contact for the market and customers, localizing modular content and ensuring asset reuse and compliant MLR processes.
• Leverage data, analytics, and AI tools to monitor performance and optimize engagement strategies for ROI.
• Collaborate with Finance, Procurement, I&A, and MCE to integrate planning data into financial cycles and drive actionable optimizations.

Conocimientos

Pharma marketing

Omnichannel activation

Data analytics

Budget management

Cross-functional collaboration

Educación

Administration/Life Sciences/Marketing/Economics

Herramientas

CRM platforms

Analytics tools

AI-driven tools

Descripción del empleo

The Marketing Engagement Lead (Product Manager) will assume responsibility for the local customer engagement strategy for assigned brand(s), translating the core brand strategy and modular content into a locally actionable engagement plan.

They will design and optimize the customer journey and orchestrate omnichannel engagement, integrating field and non-personal channels to enhance engagement quality and outcomes.

They will be responsible for managing local engagement investments (meetings, congresses, events)—including planning, forecasting, and ROI-based allocation—and providing performance, market, and customer insights to the central organization (MCE) to drive continuous improvement and execution focused on resource reuse.

Key Responsibilities

• Conduct local situational analyses and gain insights into customers, the market, and the competition to understand needs, barriers, and journeys, thereby informing engagement decisions and customer experience design across all touchpoints, with a focus on interaction quality;
• Take ownership of the Local Engagement Plan by defining target audiences, objectives, strategy, channel sequencing, module selection, budget allocation, training needs, measurement plans, and learning schedules, as well as establishing engagement targets for different channels;
• Orchestrate multidisciplinary engagement across Commercial, Medical, and Market Access functions, coordinating the cadence of activities in compliance with Standard Operating Procedures (SOPs) and compliance guidelines, while guiding and training field teams to ensure brand messaging consistency;
• Act as the primary local point of contact for the market and key customers, monitoring the competitive landscape, identifying unmet needs, and leading the localization of modular content—ensuring asset reuse, efficient MLR processes, and production via the Takeda Content Factory—while communicating identified needs and opportunities to central teams;
• Leverage data, analytics, and AI tools (such as CRM and "next-best-action" engines) to monitor performance, continuously optimize engagement strategies, and manage local investment with a focus on Return on Investment (ROI);
• Collaborate with Finance, Procurement, I&A, and MCE functions to ensure the integration of planning and demand data into financial cycles, closing the management loop by translating results into actionable optimizations, structured feedback, and recommendations for the continuous evolution of engagement modules and strategies.

Academic Background

• Completed degree in Administration, Life Sciences, Marketing, Economics, or related fields.

Experience and Skills

• Experience in pharmaceutical/healthcare marketing, customer engagement, or omnichannel activation;
• Proven and mandatory experience in Dermatology/Immunology, with a strong understanding of the local customer landscape, treatment pathways, market dynamics, and engagement needs;
• Demonstrated success in adapting global strategies and content to local market needs and orchestrating engagement across cross-functional teams;
• Experience managing budgets and operating within compliance and MLR requirements;
• Proficiency in data, analytics, and AI-driven tools, including CRM platforms, performance analysis, and next-best-action approaches;
• Strong budget management capabilities, with the ability to prioritize engagement activities based on business impact and ROI.

Language

• Excellent verbal and written communication skills, with a strong ability to build scientific relationships.

*Takeda is committed to fostering an inclusive culture that values diversity (e.g., people with disabilities, religion, ethnicity, gender, generations, and LGBTQI+). All our job openings reflect this commitment*