Marketing Automation Engineer

WEX Inc.; São Paulo; Hybrid; BRL 180,000 - 320,000; Full time

Job summary

WEX Inc. is seeking a Marketing Automation Engineer to architect and develop automated, personalized experiences across the customer lifecycle.

You will partner with Marketing Automation CX Strategy to implement lifecycle automation across complex sectors in Over-The-Road and North America Mobility, leveraging SFMC, Marketo, HubSpot, and AI tools to drive outcomes.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• Senior experience in marketing automation and personalization development.
• Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely).
• Analytical and problem-solving skills with data interpretation.
• Excellent written and verbal communication skills.
• Experience building and segmenting audiences and driving optimization via A/B testing.
• Knowledge of SQL, Amscript, Java, HTML.

Responsibilities

• Architect and develop marketing automation programs across the customer lifecycle.
• Partner with Marketing Automation CX Strategy and SMEs to align automation with business goals.
• Develop personalization within Salesforce Marketing Cloud and integrate with CDP/data teams.
• Design acceptance criteria and perform UAT; monitor campaign quality and uptime.
• Track KPI, ROI, and apply analytics to optimize automation strategies.

Skills

Marketing automation

Analytical skills

Communication

Problem solving

Education

Bachelor's degree in marketing, business, or related field

Tools

Salesforce Marketing Cloud

Marketo

HubSpot

Optimizely

CRM systems

SQL

Amscript

Java

HTML

Job description

About the Team/Role

As a WEX Marketing Automation Engineer, you are accountable for the architecture and development of marketing automation programs, engaging customers at moments that matter within the customer lifecycle. You will partner with Marketing Automation CX talent to work with teams across the business and deliver best-in-class automated, personalized experiences building lifecycle automation across complex sectors in the Over-The-Road and North America Mobility industry.

How you’ll make an impact

• Strategy: Proactively engage with Marketing Automation CX Strategy partners, SMEs in marketing, product and within the business to architect marketing automation that aligns with business objectives and achieves target business outcomes.
• Subject Matter Expertise: Demonstrate expertise by staying at the bleeding edge of marketing automation and personalization trends. Multiply talent by sharing your expertise and insights to impact strategy and educate stakeholders.
• Technical Development: Leverage best in class practices and team processes to develop marketing automation journeys and personalization within Salesforce Marketing Cloud. Solution data needs with CDP and data teams. Communicate requirements, risks and progress.
• Campaign Quality: Partner with Marketing Automation CX Strategists to design acceptance criteria and implement UAT. Monitor performance data to ensure accuracy and uptime.
• Performance Optimization: Establish and monitor KPIs to track the effectiveness of marketing automation initiatives and demonstrate ROI. Leverage testing methodologies, and data analytics to gain insights into campaign performance, customer behavior, and user engagement to inform automation strategies and optimization initiatives. Monitor KPI trends of your automation portfolio and drive corrective action where necessary.

Experience you’ll bring

• Education: Bachelor's degree in marketing, business, or a related field.
• Experience: Senior experience in marketing automation and personalization development, with demonstrated success.
• Technical Skills: Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization platforms, and analytics tools.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
• Database Marketing Skills: Experience building and segmenting audiences, and a history of driving optimization through a/b testing and use of AI tools.
• Judgement: A demonstrated ability to work with highly abstract concepts and incomplete information yet able to use sound business judgment to provide actionable recommendations to cross functional teams internally.

What will give you an edge

• Experience in B2B marketing.
• Knowledge of lead scoring and lead management best practices.
• Experience with A/B testing and experimentation.
• Salesforce Marketing Cloud certifications.
• SQL, Amscript, Java, HTML.
• Demonstrated experience leveraging AI tools to optimize marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization engines, and analytics tools.

WEX is a global commerce platform that helps businesses solve for operational complexities like employee benefits, managing and mobilizing fleets, and streamlining payments. With over 6,500 employees, we work with large and small companies in more than 200 countries and territories, and can tailor our services to meet the unique needs of their businesses.

We hire people who share our passion for continuous innovation and client service that is unparalleled in the industry.

Offering comprehensive and market competitive benefits, our offerings are designed to support your personal and professional well-being.

WEX is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability or other protected status.

WEX promotes a drug-free workplace.

Qualified individuals with a disability have the right to request a reasonable accommodation. If you require a reasonable accommodation as a result of your disability at any point in the job application process, please submit your request through our Reasonable Accommodation Request Form. This form is for accommodation requests only and cannot be used to inquire about the status of applications.