Marketing Automation Engineer

WEX; São Paulo; On-site; BRL 180,000 - 260,000; Full time

Job summary

WEX is seeking a Marketing Automation Engineer to architect and develop marketing automation programs, delivering personalized experiences across the customer lifecycle in the Over-The-Road and North America Mobility sectors.

You will partner with Marketing Automation CX talent to design journeys, leverage Salesforce Marketing Cloud with CDP data, and collaborate with data teams. You’ll monitor KPI trends, drive ROI, and optimize campaigns through testing and analytics.

Qualifications

• Bachelor's degree in marketing, business or related field is required.
• Senior experience in marketing automation and personalization development.
• Strong knowledge of marketing automation platforms and analytics tools.
• Excellent written and verbal communication across technical and non-technical audiences.
• Experience building audiences and driving optimization via A/B testing and AI tools.

Responsibilities

• Architect and develop marketing automation programs across the customer lifecycle.
• Collaborate with Marketing Automation CX Strategy partners and SMEs.
• Develop journeys in Salesforce Marketing Cloud and integrate data needs with CDP and data teams.
• Design acceptance criteria, conduct UAT, and monitor performance data for accuracy.
• Define KPIs, analyze ROI, and optimize automation with data analytics and testing.

Skills

Marketing automation

Personalization development

Analytical skills

Communication skills

Business acumen

Education

Bachelor's degree in marketing, business, or a related field

Tools

Salesforce Marketing Cloud

Marketo

HubSpot

Optimizely

CRM systems

Job description

About The Team/Role

As a WEX Marketing Automation Engineer, you are accountable for the architecture and development of marketing automation programs, engaging customers at moments that matter within the customer lifecycle. You will partner with Marketing Automation CX talent to work with teams across the business and deliver best-in-class automated, personalized experiences building lifecycle automation across complex sectors in the Over-The-Road and North America Mobility industry.

How You’ll Make An Impact

• Strategy: Proactively engage with Marketing Automation CX Strategy partners, SMEs in marketing, product and within the business to architect marketing automation that aligns with business objectives and achieves target business outcomes.
• Subject Matter Expertise: Demonstrate expertise by staying at the bleeding edge of marketing automation and personalization trends. Multiply talent by sharing your expertise and insights to impact strategy and educate stakeholders.
• Technical Development: Leverage best in class practices and team processes to develop marketing automation journeys and personalization within Salesforce Marketing Cloud. Solution data needs with CDP and data teams. Communicate requirements, risks and progress.
• Campaign Quality: Partner with Marketing Automation CX Strategists to design acceptance criteria and implement UAT. Monitor performance data to ensure accuracy and uptime.
• Performance Optimization: Establish and monitor KPIs to track the effectiveness of marketing automation initiatives and demonstrate ROI. Leverage testing methodologies, and data analytics to gain insights into campaign performance, customer behavior, and user engagement to inform automation strategies and optimization initiatives. Monitor KPI trends of your automation portfolio and drive corrective action where necessary.

Experience You’ll Bring

• Education: Bachelor's degree in marketing, business, or a related field.
• Experience: Senior experience in marketing automation and personalization development, with demonstrated success.
• Technical Skills: Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization platforms, and analytics tools.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
• Database Marketing Skills: Experience building and segmenting audiences, and a history of driving optimization through a/b testing and use of AI tools.
• Judgment: A demonstrated ability to work with highly abstract concepts and incomplete information yet able to use sound business judgment to provide actionable recommendations to cross functional teams internally.

What Will Give You An Edge

• Experience in B2B marketing.
• Knowledge of lead scoring and lead management best practices.
• Experience with A/B testing and experimentation.
• Salesforce Marketing Cloud certifications.
• SQL, Amscript, Java, HTML.
• Demonstrated experience leveraging AI tools to optimize marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization engines, and analytics tools.