Marketing Automation Engineer

WEX Inc; Brasil; On-site; BRL 180,000 - 300,000; Full time

Job summary

WEX Inc is seeking a Marketing Automation Engineer to architect and develop marketing automation programs across the customer lifecycle. You will partner with Marketing Automation CX talent to deliver automated, personalized experiences spanning complex sectors in North America Mobility.

You will design journeys in Salesforce Marketing Cloud, integrate with CDP, run A/B tests, and monitor KPI trends to drive ROI. Strong communication and senior-level experience are essential.

Qualifications

• Senior experience in marketing automation and personalization development.
• Strong understanding of marketing automation platforms (Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely) and analytics tools.
• Experience building and segmenting audiences and driving optimization through A/B testing and AI tools.
• Excellent written and verbal communication skills.

Responsibilities

• Architect marketing automation strategies aligned with business objectives and outcomes.
• Collaborate with CX Strategy, marketing, product, and business teams across the organization.
• Develop marketing automation journeys and personalization in Salesforce Marketing Cloud; integrate with CDP and data teams.
• Design and implement acceptance criteria, UAT, and monitor campaign performance for accuracy and uptime.
• Establish KPIs and use data analytics to optimize automation ROI and engagement.

Skills

Salesforce Marketing Cloud

Marketo

HubSpot

Optimizely

CRM systems

Personalization platforms

Analytics tools

A/B testing

AI tools

SQL

AMSPscript

Java

HTML

Data segmentation

Audience targeting

Communication

Education

Bachelor's degree in marketing, business, or a related field

Tools

Salesforce Marketing Cloud

Marketo

HubSpot

Optimizely

SQL

Amscript

Java

HTML

Job description

About the Team/Role:

As a WEX Marketing Automation Engineer, you are accountable for the architecture and development of marketing automation programs, engaging customers at moments that matter within the customer lifecycle. You will partner with Marketing Automation CX talent to work with teams across the business and deliver best-in-class automated, personalized experiences building lifecycle automation across complex sectors in the Over-The-Road and North America Mobility industry.

How you'll make an impact:

• Strategy: Proactively engage with Marketing Automation CX Strategy partners, SMEs in marketing, product and within the business to architect marketing automation that aligns with business objectives and achieves target business outcomes.
• Subject Matter Expertise: Demonstrate expertise by staying at the bleeding edge of marketing automation and personalization trends. Multiply talent by sharing your expertise and insights to impact strategy and educate stakeholders.
• Technical Development: Leverage best in class practices and team processes to develop marketing automation journeys and personalization within Salesforce Marketing Cloud. Solution data needs with CDP and data teams. Communicate requirements, risks and progress.
• Campaign Quality: Partner with Marketing Automation CX Strategists to design acceptance criteria and implement UAT. Monitor performance data to ensure accuracy and uptime.
• Performance Optimization: Establish and monitor KPIs to track the effectiveness of marketing automation initiatives and demonstrate ROI. Leverage testing methodologies, and data analytics to gain insights into campaign performance, customer behavior, and user engagement to inform automation strategies and optimization initiatives. Monitor KPI trends of your automation portfolio and drive corrective action where necessary.

Experience you'll bring:

• Education: Bachelor's degree in marketing, business, or a related field.
• Experience: Senior experience in marketing automation and personalization development, with demonstrated success.
• Technical Skills: Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization platforms, and analytics tools.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
• Database Marketing Skills: Experience building and segmenting audiences, and a history of driving optimization through a/b testing and use of AI tools.
• Judgment: A demonstrated ability to work with highly abstract concepts and incomplete information yet able to use sound business judgment to provide actionable recommendations to cross functional teams internally.

What will give you an edge:

• Experience in B2B marketing.
• Knowledge of lead scoring and lead management best practices.
• Experience with A/B testing and experimentation.
• Salesforce Marketing Cloud certifications.
• SQL, Amscript, Java, HTML.
• Demonstrated experience leveraging AI tools to optimize marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization engines, and analytics tools.