Lifecycle & CRM - LATAM

Binance; São Paulo; Híbrido; BRL 300 000 - 540 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Work-from-home

Resumo da oferta

Binance is seeking a senior Growth Lead based in Brazil to drive onboarding activation, retention, and repeat purchases across our crypto platform. You will own lifecycle programs, design gamified and cross-selling initiatives, and build scalable growth engines with data-driven decisions.

You will collaborate with product, marketing, and data teams to deliver targeted campaigns, perform rigorous AB testing, and optimize funnel performance while staying aligned with Binance's security and

Qualificações

• Proven track record of growth from zero to one or one to a thousand users in a scalable way.
• Experience leading growth projects with a systematic framework and measurable results.
• Strong understanding of AB testing, funnel analysis and data-driven strategies.
• Experience with marketing automation platforms/tools.

Responsabilidades

• Activation and conversion: optimize onboarding and personalized campaigns to improve first-time transactions.
• Retention and repeat purchase: design lifecycle programs, memberships, and cross-selling strategies.
• Design and optimize referral and viral growth mechanisms for organic growth.
• Lead A/B testing and segmentation to allocate resources efficiently.
• Collaborate with teams to execute lifecycle marketing strategies across the org.
• Utilize data analytics to uncover insights and propose data-driven solutions.
• Stay informed on product features and user pain points across Business Units.

Conhecimentos

Growth strategy

A/B testing

Data analysis

Marketing automation

Lifecycle marketing

User retention

Descrição da oferta de emprego

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
• Retention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
• Design and optimize user referral and viral growth mechanisms to drive product organic growth.
• Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
• Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
• Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
• Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.

Requirements

• Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
• Over 7 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
• Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
• In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
• Knowledge and experiences in using marketing automation platforms/ tools.
• Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
• Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
• Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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