Influence Marketing Specialist

Nubank; São Paulo; Hybrid; BRL 120,000 - 220,000; Full time

Benefits offered by this job

Equity eligibility

Meal card

Public transportation benefit

Health insurance

Dental plan

Parental leave

Job summary

Nubank is seeking a Senior Influencer Marketing Lead to manage influencer strategy for select segments. You will bridge Nubank, our influencer partner agency, and the internal Marketing team to drive impactful campaigns.

You will approve creators, guide scripts, organize editorial calendars, and build performance reports while coordinating across Marketing, Content, and Defense teams. Hybrid work in São Paulo with office 2-3 days weekly.

Qualifications

• Experience with influencer marketing
• Strong creative and strategic vision
• Organizational skills to manage multiple stakeholders
• Analytical mindset to translate metrics into insights
• Experience with budget management
• Clear communication across diverse teams and English proficiency

Responsibilities

• Approve influencer selections/shortlists and validate background checks with the Defense team.
• Manage demands and internal approvals with Marketing and Content teams.
• Approve scripts and guide creative direction, suggesting strategic improvements.
• Organize topics, editorial calendar, and other processes for influencer deliverables.
• Build influencer performance reports focusing on results.
• Manage relationships with influencers, including gifts and events.
• Manage the budget and report on expenses.

Skills

Influencer marketing

Creative thinking

Strategic thinking

Organizational skills

Analytics

Budget management

Communication

English proficiency

Job description

About Nu

Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services.

Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability.

Visit our Institutional Page

About the Role

You will manage the influencer strategy for select segments at Nubank. You will serve as the main bridge between Nubank, our influencer partner agency, and the internal Marketing team.

You’ll be Responsible for

• Approve influencer selections/shortlists and validate background checks with the Defense team.
• Manage demands and internal approvals with the Marketing and Content teams.
• Approve scripts and guide creative direction, suggesting strategic improvements.
• Organize topics, the editorial calendar, and other tactical processes for influencer deliverables.
• Build influencer performance reports with a strategic focus on results.
• Manage relationships with influencers, including sending gifts on special occasions and attending events.
• Manage the budget and report on expenses.

What We’re Looking For Someone Who Has

Required

• Experience with influencer marketing, preferably in agency or partner management.
• Strong creative and strategic vision, with the ability to review scripts and provide constructive feedback.
• Organizational skills and the ability to manage multiple demands and stakeholders simultaneously.
• Analytical mindset to interpret metrics and turn results into actionable insights.
• Experience with budget management.
• Clear communication and comfort working with diverse teams.
• Intermediate English

Nice to Have

• Experience with compliance and reputation risk management when working with content creators.
• Creative background/experience to participate in co-creation processes.

Location

São Paulo, Brazil

Work model

Hybrid

Office requirement

2-3 days per week at the office.

Our Benefits

• Chance of earning equity at Nubank
• Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
• Public Transportation Commuting Benefit (Vale-Transporte)
• NuCare Psychological, Financial and Legal Assistance Program
• Life Insurance
• Medical Plan
• Dental Plan
• NuLanguage Language Course Program
• Nucleo - Our learning platform of courses
• Extended Parental Leave
• Daycare Allowance
• Parental Consultancy
• Work-from-home Allowance
• Gym Partnerships
• 30 days of paid vacation
• Relocation Assistance Package, if applicable

Our recruitment process may involve the use of artificial intelligence-enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.

To maintain a consistent and fair process for every candidate, Nu does not provide individualized technical feedback. See how our policy works here