Head of Marketing

Industriasa; Brasil; Remote; BRL 180,000 - 380,000; Full time

Benefits offered by this job

Extreme Autonomy

Global Impact

Culture of Momentum

High-Growth Upside

Job summary

Himalayas is seeking a Marketing Architect to lead growth for a globally scoped, 24/7 digital landscape. This remote leadership role requires a strategic thinker who treats internet culture as a battlefield and can scale a presence with surgical precision.

You will own the entire growth engine, coordinating product, community and partnerships while steering high-velocity campaigns across X, Discord and Telegram. Expect global launch cycles and data-driven decision making.

Qualifications

• Proven experience leading diverse, cross-functional teams to elite execution.
• Ability to identify trends before they happen and pivot quickly.
• Willingness to work in a 24/7 global launch cycle.
• Strong data analytics mindset with predictive modelling.
• Deep understanding of Web3 communities and tokenized incentives.

Responsibilities

• Growth Architecture: Design and execute the overarching marketing strategy for user acquisition and retention.
• Viral Orchestration: Lead content and partnerships to keep Partyhat at the centre of cultural conversations.
• Algorithmic Dominance: Use analytics and tools to master the platforms (X, Discord, Telegram) for precise targeting.
• Resource Allocation: Manage the marketing budget with ROI-driven decisions.
• Brand Velocity: Ensure premium yet degen aesthetic resonates with a global audience.
• Strategic Leadership: Bridge Product and Community to align marketing with the technical roadmap.

Skills

Battle-tested leadership

Sentiment analysis & trend-shifting

Hyper-availability

Data mastery & predictive modelling

Web3 literacy

Operational excellence

Job description

The Mission

We aren't looking for a traditional brand manager or a corporate strategist. We need a Marketing Architect who understands the gravity of internet culture and knows how to weaponize it. Your job is to lead the entire growth engine, orchestrating high-velocity campaigns and scaling our presence across the digital landscape with surgical precision. This is a remote, high-availability role for a leader who views the internet as a 24/7 battlefield and is comfortable operating at the absolute forefront of the Web3 economy. We value "Product-First" marketing. You aren't just telling a story; you are building an ecosystem. Whether you are an established growth leader or a rising star with a track record of moving markets, we care about your ability to drive momentum. If you have the instinct to identify trends before they happen and the operational discipline to lead a global team, we will give you the resources to define the next generation of digital marketing.

Key Responsibilities

• Growth Architecture: Design and execute the overarching marketing strategy, focusing on aggressive user acquisition and high-velocity retention loops.
• Viral Orchestration: Lead our content and partnership teams to ensure Partyhat is consistently at the centre of the cultural conversation.
• Algorithmic Dominance: Use deep data analytics and proprietary tools to master the algorithms of X, Discord, and Telegram, ensuring our message hits the right audience at the right time.
• Resource Allocation: Manage the marketing budget with surgical efficiency, deciding where to double down and where to sunset campaigns based on real-time ROI data.
• Brand Velocity: Oversee the visual and narrative consistency of the brand, ensuring we maintain a "premium but degen" aesthetic that resonates with a global audience.
• Strategic Leadership: Act as the primary bridge between Product and Community, ensuring our marketing efforts are perfectly synced with our technical roadmap and operational goals.

The Requirements

• You are a battle-tested leader. You know how to manage diverse teams, from designers to growth hackers, and keep them focused on elite execution.
• You understand sentiment, "vibe shifts," and how to pivot strategies in minutes, not months.
• Hyper-Availability: This isn't a 9-to-5. You must be available 7 days a week to lead the team through viral moments, market shifts, and 24/7 global launches.
• Data Mastery: You are obsessed with metrics. You don't make guesses; you make moves based on hard evidence and predictive modelling.
• Web3 Literacy: You live on-chain. You understand decentralized communities, tokenized incentives, and the unique psychology of the modern digital asset holder.
• Operational Excellence: Self-motivated and highly organized; you can manage a complex global marketing machine without losing track of the small details.

Operational Details

• Location: Fully Remote.
• Schedule: On-call 7 days a week (Requires high flexibility to manage a global team and 24/7 market cycles).

Why Join Us?

• Extreme Autonomy: We value results over red tape. You will have the freedom to build and execute your vision using our streamlined Ashby and Linear workflow.
• Global Impact: Lead a brand that is building the future of internet-native experiences for a massive, worldwide audience.
• A Culture of Momentum: Join a team that moves at the speed of light. You will be constantly challenged to innovate, scale, and outperform the market.
• High-Growth Upside: We value "potential over pedigree." For those who take extreme ownership, there is a clear runway to shape the future of the entire organization.

Originally posted on Himalayas