Job Title: Marketing Lead (HubSpot- RevOps)
Location: Hybrid (Batel, Curitiba, 3 days in-office – 2 days remote)
Reports To: CEO
About RevBlack
RevBlack is a rapidly growing Revenue Operations consultancy. We help companies solve hard problems, optimize their revenue engines, and scale. We don't do "bare minimum" work; we are dedicated to building outstanding things. We are looking for a long-term partner (5+ years) to join our team, own the marketing function entirely, and drive our next phase of growth.
The Role
RevBlack is seeking a Marketing Lead (HubSpot- RevOps) to drive our revenue-generation ecosystem. This is a high-stakes "Player-Coach" role designed for a professional who seamlessly bridges the gap between visionary strategy and technical CRM execution. You will take charge of a specialized three-person squad (Content, Design, and Ops) that possesses high potential and is ready to reach elite performance levels under a culture of radical ownership.
This is not a position for an "overseer" who stays in the shadows of delegation. You must be eager to own our technological stack, master our data architecture, and execute the growth roadmap. Your primary objective is to accelerate our pipeline through surgical engagement with Private Equity partners and the delivery of premium-tier content.
Your Core Responsibilities
1. Leadership & Accountability (The "Coach")
- Team Orchestration: Supervise the daily production of our creative and administrative talent. Your mission is to professionalize their output and elevate their standards through active development and clear performance benchmarks.
- Commitment to Craftsmanship: We have zero tolerance for "average." You will audit every campaign and piece of copy to ensure it aligns with our high-end standards of excellence. AI should be leveraged for scale, but it must never replace human market intelligence or creative depth.
- Full Functional Accountability: You are the ultimate authority on marketing outcomes. If a project stalls or a workflow breaks, you don’t shift blame. You lead the correction, the post-mortem analysis, and the strategy to ensure it doesn't happen again.
2. Marketing Operations & Strategy (The "Player")
- Systems & CRM Architecture: Deep, hands-on mastery of HubSpot is mandatory. You will be responsible for auditing automations, architecting transparent reporting, and ensuring our CRM data is clean, actionable, and scalable.
- Precision Pipeline Growth: We avoid mass-blast noise. You will design and execute sophisticated, high-touch campaigns aimed specifically at Private Equity operating partners and B2B leadership.
- High-End Referral Ecosystems: Develop and manage a structured referral engine that maintains a personal, premium feel while being engineered for high-volume scale.
- Analytics-Based Strategy: You will rely on historical data to identify winning strategies rather than guesswork. You will establish clear KPIs and take 100% responsibility for hitting them.
3. Operational Discipline (EOS)
RevBlack is powered by the Entrepreneurial Operating System (EOS). In this role, you will be the driving force behind our marketing rhythm. This includes architecting quarterly "Rocks," facilitating high-impact L10 meetings, and maintaining the integrity of the marketing scorecard. While prior EOS exposure is a major asset, a relentless commitment to mastering this framework is mandatory for success.
The Ideal Candidate
- Veteran B2B Leader: You possess a proven track record of managing talent and scaling revenue within a consultancy or professional services environment.
- MarTech Specialist: Deep, hands‑on expertise in HubSpot (Marketing Ops) is non‑negotiable. We also value familiarity with Webflow and a strategic approach to SEO.
- Pipeline Architect: You are obsessed with results, not just "vanity metrics." You know how to build a sales pipeline that is both measurable and predictable.
- Radical Candor: You thrive in an environment of high standards. You provide feedback that is direct, productive, and aligned with The RevBlack Diamond Rule.
- Strategic Owner: You don’t wait for a roadmap; you build it. You bring the CEO solutions and fresh perspectives, viewing every obstacle as a catalyst for growth.
Our Core Values
We hire, fire, review, and reward based on these values.
- 100% Responsibility: We own our choices and outcomes. We don’t make excuses, blame others, or hide mistakes.
- The Obstacle is the Way: We don't just endure challenges; we get curious about them. We turn negatives into positives and use obstacles to improve our condition.
- Set and Meet Expectations: We build trust by being clear about what we will do and when. If we say it will be done, it gets done.
- Craftsmanship: We take pride in doing great work. We are meticulous, patient, and detail-oriented—like a watchmaker ensuring every piece is perfect.
- The RevBlack Diamond Rule: We cultivate high emotional intelligence. We ensure that every client and team member feels better, more secure, and more understood after interacting with us
Why Join RevBlack?
- Impact: You will work directly with the CEO and shape the future of the company.
- Growth: We are growing year-over-year with big goals for 2026 and beyond.
- Culture: A high-performance team that solves hard problems together, supports one another, and dislikes office politics.